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It’s not all about you: New perspectives on address research
Edited by Bettina Kluge and María Irene Moyna
[Topics in Address Research 1] 2019
► pp. 355–372

Brocatives

Self-reported use of masculine nominal vocatives in Manitoba (Canada)

This apparent-time study presents the results of a self-report survey adapted from Kiesling (2004) on the use of man, dude, bro, and brah [brʌ] /bruh [brə:] in the Canadian province of Manitoba. Our analysis considers social and identity variables (i.e., age, speaker and addressee gender, education, ethnicity, drug use, and alcohol consumption), as well as the degree of familiarity between speaker and addressee. Results show that brocatives occur at higher rates in M-M dyads, followed by F-M dyads, and that man indexes higher degree of masculinity and greater distance than dude. Man and bro are more commonly used by males, and bro and the newer form brah/bruh are associated with younger participants. Findings further show a relationship between brah/bruh and non-Caucasian participants, which along with its low self-reported frequency suggest an association with covert prestige in Canadian English.
Keywords: nominal vocatives, solidarity, apparent time, survey, Canadian English, sociolinguistic variation
Article outline
  • 1.Introduction
  • 2.Nominal masculine vocatives
    • 2.1Vocatives: An overview
    • 2.2The sociolinguistics of nominal masculine vocatives
    • 2.3Brocatives in Manitoba
  • 3.Methodology
    • 3.1Materials
    • 3.2Sample
    • 3.3Statistical analysis
  • 4.Results
    • 4.1Participants
    • 4.2Reported use
    • 4.3M-M dyads
    • 4.4M-F interactions
    • 4.5F-F interactions
    • 4.6F-M interactions
    • 4.7Most commonly used brocatives: Dude vs. man
  • 5.Discussion
  • 6.Conclusion
  • Acknowledgements
  • Notes
  • References
Published online: 28 November 2019
DOI logo
https://doi.org/10.1075/tar.1.14uri
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Cited by two other publications

Flesch, Marie
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[no author supplied]
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