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Address Variation in Sociocultural Context: Region, power and distance in Italian service encounters
Agnese Bresin
[Topics in Address Research 2] 2021
► pp. 75–104

Chapter 4
Research design

Article outline
  • 4.1Preliminary considerations
  • 4.2Research questions
  • 4.3Research hypotheses
    • 4.3.1Research sites and a detailed hypothesis on regional variation
      • 4.3.1.1Emilia
      • 4.3.1.2Umbria
      • 4.3.1.3Lazio
      • 4.3.1.4Salento
      • 4.3.1.5Sardinia
    • 4.3.2Summary of dialect resources
    • 4.3.3Summary of expected regional variation
  • 4.4Data collection: Overview
  • 4.5Quantitative data collection and analysis
    • 4.5.1Online questionnaire
    • 4.5.2Quantitative sample
    • 4.5.3Main items used for statistical analysis
    • 4.5.4Procedure for statistical analysis
      • 4.5.4.1Chi-square test
      • 4.5.4.2Effect size measurement
      • 4.5.4.3Collapsing categories
      • 4.5.4.4Overview of all three pronouns
      • 4.5.4.5Non-reciprocity
  • 4.6Qualitative data collection
    • 4.6.1Individual interviews
    • 4.6.2Focus groups
    • 4.6.3Direct observation
    • 4.6.4Analysis of qualitative data
  • 4.7Conclusions
  • Notes