Reframing translational norm theory through 4EA cognition
Norm theory was invented in 1986, by Daniel Kahneman and Dale T. Miller, as a decision-science subdiscipline of psychology, but with close connections with emerging embodied, embedded, enactive, extended and affective (4EA) cognitive science. Notably, they gave affective response a key role in marking not only the intensity but the cognitive load of norm-formative decision-making. A few years later, in the early 1990s, Gideon Toury, Andrew Chesterman, and other translation scholars began to theorize translational norms—with a very different model that apparently owed nothing to Kahneman and Miller’s pioneering work. In translational norm theory, norms are established based on the rational work of competent professionals, and anyone who doesn’t simply obey those norms cannot be considered a professional. This article rethinks translational norm theory using not only Kahneman & Miller but the later convergence of Merleau-Ponty’s lived experience with cognitive science in 4EA cognition.
- 1.Daniel Kahneman on norm theory
- 2.The incrementality of norm-formation
- 3.Usage as norm
- 4.Style as norm
Published online: 13 May 2020
Brooks, Lee R.
Carl, Michael, and Moritz Schaeffer
Hinton, Geoffrey E., and James A. Anderson
Hintzman, Douglas L., and Genevieve Ludlam
Jacoby, Larry L., and Lee R. Brooks
Kahneman, Daniel, and Amos Tversky
Kahneman, Daniel, and Dale T. Miller
LeDoux, Joseph E.
Leff, Michael C.
Lindlof, Thomas R., and Brian C. Taylor
McClelland, James L.
McClelland, James L., and David E. Rumelhart
Medin, Douglas L., and Marguerite M. Schaffer
Schaeffer, Moritz, and Michael Carl
Schore, Allan N.
Sedgwick, Eve Kosofsky
Smith, Edward E., and Douglas L. Medin
Thaler, Richard H., and Cass R. Sunstein
Cited by 1 other publications
Kotze, Haidee, Berit Janssen, Corina Koolen, Luka van der Plas & Gys-Walt van Egdom
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