“Should she really be covered by her own subtitle?”
Text elements in film and their graphical translation
Wendy Fox | Johannes Gutenberg University
This article provides a first concept of typographic identity in film and the impact of audiovisual translation on it. Based on an analysis of 52 films, relevant text elements and their graphical translation strategies in film were identified. Finally, possible shortcomings and challenges such as collisions and the impact on a film’s typographic identity and image composition are discussed as a first basis for further studies
Keywords: reception, translation, film studies, subtitling, text elements, graphic design
Published online: 06 December 2016
https://doi.org/10.1075/ts.5.2.05fox
https://doi.org/10.1075/ts.5.2.05fox
References
Althen, Michael
2006 “Die Wunderwelten des Saul Bass” [The Wonder Worlds of Saul Bass]. Accessed June 10, 2016. http://www.faz.net/aktuell/feuilleton/glosse-feuilleton-die-wunderwelten-des-saul-bass-1327162.html.
Böhnke, Alexander, and Rembert Hülser
2002 Filmtitel. Titelfilme [Film Titles. Title Films]. Accessed June 1, 2016. http://www.kw-berlin.com/english/archiv/bedvl.htm.
Boucherhi, Regina
2008 Filmtitel im interkulturellen Transfer [Film Titles in Intercultural Transfer]. Berlin: Frank and Timme.
Caffrey, Colm
2009 Relevant Abuse? Investigating the Effects of an Abusive Subtitling Procedure on the Perception of TV Anime Using Eye Tracker and Questionnaire. Doctoral dissertation, Dublin City University.
Díaz Cintas, Jorge, and Aline Remael
2007 Audiovisual Translation: Subtitling. Manchester: Saint Jerome.
Ehrenhauser, Sabine
2007 “Typografische Animationen—Schrift in Bewegung: Analyse der durch Kinetic hervorgerufenen Veränderungen im Vergleich zu statischer Typografie” [Typographic Animation—Type in Motion: Analysis of the Changes Caused by Kinetic Compared to Static Typography]. Diploma Thesis, FH Hagenberg. Accessed May 5, 2015. http://theses.fh-hagenberg.at/thesis/Ehrenhauser07.
Fox, Wendy
2012 “Integrierte Bildtitel—Eine Alternative zur traditionallen Untertitelung” [Integrated Titles—An Alternative to Traditional Subtitles]. Master’s Thesis. FTSK Germersheim, Johannes Gutenberg University Mainz.
Forthcoming. “Integrated Titles—An Improved Viewing Experience? A Contrastive Eye Tracking Study on Traditional Subtitles and Integrated Titles for Pablo Romero-Fresco’s Joining the Dots
.” In Eyetracking and Applied Linguistics edited by Silvia Hansen-Schirra and Sambor Grucza Berlin Language Science Press
Graham, Bill
2014 “ ‘John Wick’ Filmmakers on How to Direct Action, DGA, Keanu Reeves’ Advice, and More.” Accessed June 12, 2016. http://thefilmstage.com/features/john-wick-filmmakers-on-how-to-direct-action-dga-keanu-reeves-advice-and-more/.
Hausberger, Florian
2006 “Main Titles—Titelsequenzen im Film: Eine analytische Kategorisierung” [Main Titles—Titles Sequences in Film: An Analytical Categorisation]. Diploma Thesis. FH Hagenberg.
Heaton, James
2011 “The Difference Between Marketing and Branding.” Accessed June 5, 2016. http://www.tronviggroup.com/the-difference-between-marketing-and-branding/.
Hickethier, Knut
2007 Film- und Fernsehanalyse [Film and Television Analysis]. Stuttgart/Weimar: Metzler. 
Ivarsson, Jan, and Mary Carroll
1998 Subtitling. Simrisham: TransEdit.
McCann, Michael J
2005 “The Ethics of Non Translation.” ITIA Bulletin. Accessed August 8, 2016. http://www.infomarex.com/uploaded_files/1265729738The_Ethics_of_non_translation.pdf.
McClarty, Rebecca
2012 “Towards a Multidisciplinary Approach in Creative Subtitling.” Monographs in Translating and Interpreting 41: 133–155.
McCort, Kristinha
2002 Titles Throughout Time. Accessed June 12, 2016. http://www.arnokroner.com/education/design/cg/foundation/titles_throughout_time.pdf.
Meggs, Philip B
1997 Six Chapters in Design. Dublin: Chronicle Books.
Molerov, Dimitar
2012
Schriftlicher Text im Film und seine Übersetzung
[Written Text in Film and its Translation]. Master’s Thesis, FTSK Germersheim Johannes Gutenberg University Mainz.
Murch, Walter
2001 In the Blink of an Eye: A Perspective on Film Editing. Los Angeles: Silman-James Press.
Nord, Christiane
1993 Einführung in das funktionale Übersetzen. Am Beispiel von Titeln und Überschriften [Text Functions in Translation: Titles and Headings as a Case in Point]. Tübingen: Francke.
Poole, Alex
2008 Which Are More Legible: Serif or Sans Serif Typefaces? Accessed June 15, 2016. http://alexpoole.info/blog/which-are-more-legible-serif-or-sans-serif-typefaces/.
Quitsch, Julian
2010 Der Film vor dem Film [The Film Before the Film]. Diploma Thesis, Burg Glebichstein Hochschule für Kunst und Design Halle.
Rayner, K., C.M. Rotello, C.M., A. Stewart, J. Keir, and S.A. Duffy
2001 “Eye Movements when Looking at Advertisements.” Journal of Experimental Psychology 71: 219–226.
Romero-Fresco, Pablo
2013 “Accessible Filmmaking: Joining the Dots between Audiovisual Translation, Accessibility and Filmmaking.” Journal of Specialised Translation 201: 201–223.
Schreitmüller, Andreas
1994 Filmtitel [Film Titles]. Doctoral dissertation, University of Constance.
TFDVD Research Labs
2005 “TFDVD Implements ‘Seamless Branching’.” Accessed June 5, 2016. http://www.dvdverification.com/public/85.cfm. [2016-06-05].
Weinberger, Anja
2010 Corporate Identity: Großer Auftritt für kleine Unternehmen [Corporate Identity: Big Performance for Small Companies]. Munich: Stiebner Verlag GmbH.