Argument, contestation, and institutions: Strategic maneuvering in direct-to-consumer drug advertising

Goodnight, G. Thomas

doi:10.1075/aic.1.06goo

Part of

Examining Argumentation in Context: Fifteen studies on strategic maneuvering
Edited by Frans H. van Eemeren
[Argumentation in Context 1] 2009
► pp. 77–92

Strategic maneuvering in direct-to-consumer drug advertising

Argument, contestation, and institutions

G. Thomas Goodnight

Published online: 11 June 2009

https://doi.org/10.1075/aic.1.06goo

Cited by

Cited by 2 other publications

Mădroane, Irina Diana

2019. Chapter 3. Television dispositives and the enactment of advocacy arguments. In Argumentation in Actual Practice [Argumentation in Context, 17], ► pp. 33 ff.

van Eemeren, Frans H. & Peter Houtlosser

2015. Strategic Maneuvering: Examining Argumentation in Context. In Reasonableness and Effectiveness in Argumentative Discourse [Argumentation Library, 27], ► pp. 381 ff.

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