Chapter published in:
Prototypical Argumentative Patterns: Exploring the relationship between argumentative discourse and institutional context
Edited by Frans H. van Eemeren
[Argumentation in Context 11] 2017
► pp. 93–108

Chapter 6
The role of pragmatic argumentation in over-the-counter medicine advertisements

Article outline
  • 6.1Introduction
  • 6.2The use of pragmatic argumentation as an institutional requirement
  • 6.3Argumentative patterns in over-the-counter medicine advertisements
  • 6.4The argumentative patterns resulting from strategic maneuvering within institutional constraints
  • 6.5Exemplary analysis of a prototypical pattern of an OTC-medicine advertisement
  • 6.6Conclusion
  • Notes
  • References
Published online: 14 August 2017
https://doi.org/10.1075/aic.11.06sno
References

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