Chapter 6
The role of pragmatic argumentation in over-the-counter medicine advertisements
Article outline
- 6.1Introduction
- 6.2The use of pragmatic argumentation as an institutional requirement
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6.3Argumentative patterns in over-the-counter medicine advertisements
- 6.4The argumentative patterns resulting from strategic maneuvering within institutional constraints
- 6.5Exemplary analysis of a prototypical pattern of an OTC-medicine advertisement
-
6.6Conclusion
-
Notes
-
References
References
References
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Cited by
Cited by 2 other publications
Хоменко, Ірина
2022.
Емпiрикалiзацiя в сучаснiй теорiї аргументацiї: iсторичнi передумови та напрями дослiджень.
Actual Problems of Mind :23
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