Chapter 8
Case studies
Individual decision-making and evaluation
Article outline
- 8.1Arguing with oneself in the literature
- 8.2Annual results of BPS Suisse and UBS: the BANK case
- 8.2.1Formulating a good title
- 8.2.2Numbers are at the core of financial news
- 8.3Irony as a means to convey a message indirectly: the RUMS case
- 8.4Individual decision-making and evaluation: what did we find out?