The strategic function of argumentative moves in Corporate Social Responsibility (CSR) reports

Gâţă, Anca

doi:10.1075/aic.9.17gat

Part of

Scrutinizing Argumentation in Practice
Edited by Frans H. van Eemeren and Bart Garssen
[Argumentation in Context 9] 2015
► pp. 297–312

The strategic function of argumentative moves in Corporate Social Responsibility (CSR) reports

Anca Gâţă | “Dunarea de Jos” University of Galati

A CSR report may be viewed as part of a virtual critical discussion in which the company acts as a protagonist claiming that their behaviour is responsible towards society. Social actors may be represented as virtual antagonists in the critical discussion who (virtually) doubt or critique this standpoint. This paper presents several argumentative moves used in CSR reports to build a better image of the business and persuade various audiences that the company acts responsibly towards society.

Keywords: adjudication, appeal to emotions, argumentative move, audience demand, critical discussion, CSR report, organizational rhetoric, pragma-dialectics, strategic maneuvering

Published online: 30 October 2015

https://doi.org/10.1075/aic.9.17gat

Cited by

Cited by 3 other publications

Gâţă, Anca

2017. Strategic maneuvering with presentational choices in Corporate Social Responsibility (CSR) reports. Journal of Argumentation in Context 6:2 ► pp. 137 ff.

Gâţă, Anca

2017. Chapter 17. Strategic maneuvering with presentational choices in Corporate Social Responsibility (CSR) reports. In Contextualizing Pragma-Dialectics [Argumentation in Context, 12], ► pp. 309 ff.

Palmieri, Rudi

2017. The Role of Argumentation in Financial Communication and Investor Relations. In The Handbook of Financial Communication and Investor Relations, ► pp. 45 ff.

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