Article published In:
The Agenda Setting JournalVol. 1:2 (2017) ► pp.105–116
The agenda-setting function of mass media [1] 1 [2] 2
In choosing and displaying news, editors, newsroom staff, and broadcasters play an important part in shaping political reality. Readers learn not only about a given issue, but also how much importance to attach to that issue from the amount of information in a news story and its position. In reflecting what candidates are saying during a campaign, the mass media may well determine the important issues – that is, the media may set the "agenda" of the campaign.
Keywords: agenda setting, North Carolina, political reality
Article outline
- Method
- Findings
- Discussion
- Notes
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References
References
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