Online agenda-setting research
Challenges and dilemmas
Agenda-setting research has been performed for more than four decades, both in traditional and online media, and the tools employed for this task have been very much accepted by media researchers around the world. Nevertheless, analysis of the public agenda in new media, particularly across social networks, requires re-thinking these same tools, which creates a series of methodological and theoretical challenges. The present paper seeks to illuminate these challenges and propose possible solutions for some of them.
- Agenda-setting theory
- Agenda-setting theory in the age of new media
- Current challenges facing agenda-setting researchers
- Defining the boundaries of the online public
- What’s on the online public agenda? Evaluating the public agenda in the online public sphere
- Conceptualizing and measuring salience
- Relying on automatic monitoring systems
- Putting a sample together
- Defining units of time
- Interactions among and mutual influences among different media outlets
- Inter-source contamination
Published online: 04 September 2017
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