Vol. 1:2 (2017) ► pp.137–157
Do english-language newspapers make universities prestigious?
Rise and fall in media salience of top Japanese private universities
This study investigated whether English-language news media, which increased coverage of two large, well known private universities in Japan, increased their salience in the minds of international residents in Japan. Based on the agenda-setting theory of media influence, the authors made use of university enrollment trends as an indicator of public salience and found that the English-language media contributed to the growing prestige of the universities among the non-Japanese population. Academic reality in Japan underwent little change during that period with the top ranking government-funded universities, whose coverage in the English-language media did not increase, remained more prestigious within the local context, as is evident from local university rankings. This study also demonstrates that the media can exert an agenda-setting influence on institutions of higher learning, a domain that has not been traditionally investigated. The study also addresses the influences of the international, English-language press in the context of a non-English speaking country, Japan, and how the, “need for orientation” (NFO), might have been a factor.
Article outline
- Theoretical background
- Keio and Waseda: A history
- Method
- Media salience
- The China survey and the Chinese newspaper database searches
- Public salience as measured by behavior
- Survey
- Results
- Survey
- Chinese-language database
- Discussion and conclusion
- What changed?
- Need for orientation
- Notes
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References
https://doi.org/10.1075/asj.1.2.04tan