Do english-language newspapers make universities prestigious?
Rise and fall in media salience of top Japanese private universities
This study investigated whether English-language news media, which increased coverage of two large, well known private universities in Japan, increased their salience in the minds of international residents in Japan. Based on the agenda-setting theory of media influence, the authors made use of university enrollment trends as an indicator of public salience and found that the English-language media contributed to the growing prestige of the universities among the non-Japanese population. Academic reality in Japan underwent little change during that period with the top ranking government-funded universities, whose coverage in the English-language media did not increase, remained more prestigious within the local context, as is evident from local university rankings. This study also demonstrates that the media can exert an agenda-setting influence on institutions of higher learning, a domain that has not been traditionally investigated. The study also addresses the influences of the international, English-language press in the context of a non-English speaking country, Japan, and how the, “need for orientation” (NFO), might have been a factor.
Keywords: agenda setting, higher education, Japan, news, media salience
Published online: 04 September 2017
Bantimaroudis, P., Zyglidopoulos, S., & Symeou, P. C.
Cantu, M. P.
Caves, R. E., & Porter, M. E.
Carroll, C. E.
Carroll, C. E., & McCombs, M.
Deephouse, D. L.
Delgado-Márquez, B. L., Bondar, Y., & Delgado-Márquez, L.
Fombrun, C., & Shanley, M.
Fukuoka, M. & Chou, K. Y.
Kiousis, S., Popescu, C., & Mitrook, M.
Klein, B., & Leffler, K. B.
(2010, October 3). Tulane University gets record 44,000 applications this year. The Times- Picayune. Retrieved from http://www.nola.com/#/0
McCombs, M. E., & Shaw, D. L.
QS Top Universities
(2012) Japanese universities: A new era of internationalization. Retrieved from http://www.topuniversities.com/
Ragas, M. W.
Ragas, M. W., & Tran, H.
Reischauer, E. O., & Jansen, M. B.
Shinjuku Jyuken Kanzen Gaido
(2010) A complete guide to university application [Shingaku Jyuken Kanzen Gaido] Retrieved from http://ranking100.web.fc2.com/yakuin005.html
Weaver, D. H.
Yang, S. -U., Alessandri, S. W., & Kinsey, D. F.