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Article published In:
Fifty years of agenda-setting research: Volume II
Edited by Chris J. Vargo
[The Agenda Setting Journal 3:1] 2019
► pp. 82–102

The pictures in our pages

Intermedia visual agenda setting between the Associated Press and US newspapers

| The University of Texas at Austin
| Minia University, Egypt

This exploratory study continues early first-level work on intermedia visual agenda setting, which asks what influences the visual media agenda, and extends it into the third level of network analysis. The top visual agenda of the Associated Press is compared to the top visual agenda of 45 U.S. newspapers (divided into three tiers of circulation) over two constructed weeks. Findings indicate some transfer of the visual agenda at both the first and third levels. Additionally, the networked visual agenda has a moderate significant correlation to all newspapers. Sports and local vs. national/international coverage are identified as key aspects of authority over how the visual agendas are formed and transferred. While the AP places sports images high on the visual agenda, newspapers relegate them to inside pages unless they are important events. Smaller-circulation papers put fewer international topics on their front page than medium and high-circulation newspapers.

Keywords: intermedia visual agenda setting, intermedia agenda setting, network intermedia agenda setting, visual agenda-setting, wire services, visual communication
Article outline
  • Literature review
    • News agencies as a media source
    • Intermedia agenda setting
    • First level intermedia agenda setting
    • Third level intermedia agenda setting
    • Visual agenda setting
    • Intermedia visual agenda setting
  • Method
    • Data collection and analysis
    • Data analysis
  • Results
  • Discussion
  • Conclusion
  • Acknowledgements
  • References
Published online: 2 January 2019
DOI logo
https://doi.org/10.1075/asj.18009.lou
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