Measuring public opinion formation
Assessing first- and second-level agenda setting through salience measures
For the past 50 years since the seminal agenda-setting study, scholars have continued to make strides in understanding the
importance mass communication plays in public opinion formation. Although scholars have measured both first- and second-level
agenda setting often using open-ended response, more close-ended measures might assist in measuring the theory, adding to the rich
data. This experimental study directly compared open-ended responses shown to gauge an agenda-setting effect with close-ended
responses to enhance the assessment of both first- and second-level agenda setting. The findings identified close-ended scales,
including news salience, social salience, personal salience, and feelings salience, that add to the precision of measuring the
salience of issues and attributes, indicating we have alternative measures to gauge agenda setting.
Article outline
- Literature review
- Designs and measures
- Comparative methodological research
- Hypotheses and research questions
- Method
- Stimulus material
- Open-ended responses
- Close-ended responses
- Results
- Second-level agenda setting
- Discussion
- Conclusion
-
References
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Cited by
Cited by 2 other publications
Arceneaux, Phillip, Osama Albishri & Spiro Kiousis
2022.
How Candidates Influence Each Other in Electoral Politics: Intercandidate Agenda-Building in Florida’s 2018 Midterm Election.
Journal of Political Marketing ► pp. 1 ff.
He, Wei, Yuan Fang, Reza Malekian & Zhixiong Li
2019.
Time Series Analysis of Online Public Opinions in Colleges and Universities and its Sustainability.
Sustainability 11:13
► pp. 3546 ff.
This list is based on CrossRef data as of 29 june 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.