Cover not available
Article published In:
The Agenda Setting Journal
Vol. 5:2 (2021) ► pp.115–133

Agenda selfying and agendamelding

Advancing the salience of the self

 | University of Cyprus
This essay examines the notion of personal salience, introducing individual online media users as ‘objects’ in the context of agenda setting theory. The salience of the self has been investigated by scholars in various interdisciplinary explorations. In this project, the notion of personal salience is revisited from an agendamelding perspective. Along with political and civic agendas of individuals that meld in online community environments, individuals promote themselves as agendas that deserve public attention. Examining personal agendas raises new questions about perceptional and behavioral influences as ordinary individuals strive to establish their mediated presence.
Keywords: agenda setting, agenda melding, personal salience, personal agendas
Article outline
  • Introduction
  • Agenda setting in various domains
  • Individuals as ‘Objects’
    • Personal agendas
    • Personal agendas and public salience
    • Personal salience
  • Personal salience and agendamelding
  • Applications and future research
  • Conclusion
  • Note
  • References
Published online: 15 June 2021
DOI logo
https://doi.org/10.1075/asj.20008.ban
References (43)
References
Abidin, C. (2016). “Aren’t these just young, rich women doing vain things online?”: Influencer selfies as subversive frivolity. Social Media & Society, 2(2), 1–17. DOI logoGoogle Scholar
Bantimaroudis, P. (2020). I am the agenda: Personal salience, agenda selfying and individual name building in hybrid media settings. Studies in Media and Communication, 8(1), 1–10. DOI logoGoogle Scholar
(2017). Setting agendas in cultural markets: Organizations, creators, experiences. New York: Routledge. DOI logoGoogle Scholar
Berger, J., & Milkman, K. L. (2012). What makes online content viral? Journal of Marketing Research, 49(2), 192–205. DOI logoGoogle Scholar
Bossio, D., & Sacco, V. (2016). From “selfies” to breaking tweets. Journalism Practice, 11(5), 527–543. DOI logoGoogle Scholar
Castells, M. (2009). Communication power. Oxford: Oxford University Press.Google Scholar
Chadwick, A. (2017). The hybrid media system: Politics and power. New York: Oxford University Press. DOI logoGoogle Scholar
Choi, T. R., Sung, Y., Lee, J.-A., & Choi, S. M. (2017). Get behind my selfies: The Big Five traits and social networking behaviors through selfies. Personality and Individual Differences, 1091, 98–101. DOI logoGoogle Scholar
Chua, T. H. H., & Chang, L. (2016). Follow me and like my beautiful selfies: Singapore teenage girls’ engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 551, 190–197. DOI logoGoogle Scholar
Coleman, R., & Wu, H. D. (2010). Proposing emotion as a dimension of affective agenda setting: Separating affect into two components and comparing their second-level effects. Journalism & Mass Communication Quarterly, 87(2), 315–327. DOI logoGoogle Scholar
Davison, W. P. (1983). The third-person effect in communication. Public Opinion Quarterly, 47(1), 1–15. DOI logoGoogle Scholar
Du Preez, A. (2018). Sublime selfies: To witness death. European Journal of Cultural Studies, 21(6), 744–760. DOI logoGoogle Scholar
Hall, K. (2015). Selfies and self-writing. Television & New Media, 17(3), 228–242. DOI logoGoogle Scholar
Hart, M. (2017). Being naked on the internet: Young people’s selfies as intimate edgework. Journal of Youth Studies, 20(3), 301–315. DOI logoGoogle Scholar
Guo, L. & McCombs, M. (2016). The power of information networks: New directions for agenda setting research. New York: Routledge.Google Scholar
Koliska, M., & Roberts, J. (2015). Selfies: Witnessing and participatory journalism with a point of view. International Journal of Communication, 91, 1672–1685.Google Scholar
Kozinets, R., Gretzel, U., & Dinhopl, A. (2017). Self in art/self as art: Museum selfies as identity work. Frontiers in Psychology, 81. DOI logoGoogle Scholar
Lee, J. K., & Coleman, R. (2014). Testing generational, life cycle, and period effects of age on agenda setting. Mass Communication and Society, 17(1), 3–25. DOI logoGoogle Scholar
Maddox, J. (2017). “Guns don’t kill people … selfies do”: Rethinking narcissism as exhibitionism in selfie-related deaths. Critical Studies in Media Communication, 34(3), 193–205. DOI logoGoogle Scholar
Maniou, T., & Bantimaroudis, P. (2021). Hybrid salience: Examining the role of traditional and digital media in the rise of the Greek radical left. Journalism, 22(4), 1127–1144. DOI logoGoogle Scholar
Maniou, T., & Veglis, A. (2016). ‘Selfie journalism’: Current practices in digital media. Studies in Media and Communication, 4(1), 111–118.Google Scholar
Marshall, P. D. (2010). The promotion and presentation of the self: Celebrity as marker of presentational media. Celebrity Studies, 1(1), 35–48. DOI logoGoogle Scholar
Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public Culture, 27(175), 137–160. DOI logoGoogle Scholar
McCombs, M. E. (2004). Setting the agenda: The mass media and public opinion (1st ed.). Cambridge, UK: Polity Press.Google Scholar
(2014). Setting the agenda: The mass media and public opinion (2nd ed.). Cambridge, UK: Polity Press.Google Scholar
Miguel, C. (2016). Visual intimacy on social media: From selfies to the co-construction of intimacies through shared pictures. Social Media & Society, 2(2), 1–10. DOI logoGoogle Scholar
Munar, A. M., & Jacobsen, J. K. S. (2014). Motivations for sharing tourism experiences through social media. Tourism Management, 431, 46–54. DOI logoGoogle Scholar
Nemer, D., & Freeman, G. (2015). Empowering the marginalized: Rethinking selfies in the slums of Brazil. International Journal of Communication 91, 1832–1847.Google Scholar
Ozansoy Çadırcı, T., & Sağkaya Güngör, A. (2019). Love my selfie: Selfies in managing impressions on social networks. Journal of Marketing Communications, 25(3), 268–287. DOI logoGoogle Scholar
Ragas, M. W. & Roberts, M. (2009). Agenda setting and agenda melding in an age of horizontal and vertical media: A new theoretical lens for virtual brand communities. Journalism & Mass Communication Quarterly, 86(1), 45–64. DOI logoGoogle Scholar
Shaw, D., Minooie, M., Aikat, D., & Vargo, C. (2019). Agendamelding: News, social media, audiences, and civic community. New York: Peter Lang. DOI logoGoogle Scholar
Shaw, D. L., McCombs, M., Weaver, D. H., & Hamm, B. J. (1999). Individuals, groups, and agenda melding: A theory of social dissonance. International Journal of Public Opinion Research, 11(1), 2–24. DOI logoGoogle Scholar
Symeou, P. C., Bantimaroudis, P., & Zyglidopoulos, S. (2015). Cultural agenda setting and the role of critics: An empirical examination in the market for art-house films. Communication Research, 42(5), 732–754. DOI logoGoogle Scholar
Sung, Y., Lee, J.-A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 971, 260–265. DOI logoGoogle Scholar
Tan, Y., & Weaver, D. (2013). Agenda diversity and agenda setting from 1956 to 2004: What are the trends over time? Journalism Studies, 14(6), 773–89. DOI logoGoogle Scholar
Tembeck, T. (2016). Selfies of ill health: Online autopathographic photography and the dramaturgy of the everyday. Social Media & Society, 2(1). DOI logoGoogle Scholar
Tiidenberg, K., & Gómez Cruz, E. (2015). Selfies, image and the re-making of the body. Body & Society, 21(4), 77–102. DOI logoGoogle Scholar
Tufekci, Z. (2013). “Not this one”: Social movements, the attention economy, and microcelebrity networked activism. American Behavioral Scientist, 57(7), 848–870. DOI logoGoogle Scholar
Weidman, L. M. (2016). Attributes of a cultural/consumer product: Oregon wine. In L. Guo & M. McCombs (Eds.), The power of information networks: New directions for agenda setting research (pp. 206–220). New York: Routledge.Google Scholar
Van Dijck, J. (2013). “You have one identity”: Performing the self on Facebook and Linked In. Media, Culture & Society, 35(2), 199–215. DOI logoGoogle Scholar
Vargo, C., Guo, L., Shaw, D., & McCombs, M. (2014). Network issue agendas on Twitter during the 2012 U.S. presidential election. Journal of Communication, 64(2), 296–316. DOI logoGoogle Scholar
Zappavigna, M., & Zhao, S. (2017). Selfies in “mommyblogging”: An emerging visual genre. Discourse, Context & Media, 201, 239–247. DOI logoGoogle Scholar
Zhu, J. (1992). Issue competition and attention distraction: a zero-sum theory of agenda setting. Journalism Quarterly, 681, 825–36. DOI logoGoogle Scholar
Cited by (3)

Cited by three other publications

Chapelan, Alexis
2024. 3. ‘Pop’ Antisemitism and Deviant Communities. In Antisemitism in Online Communication, ► pp. 75 ff. DOI logo
Bantimaroudis, Philemon
2023. Influencers and Their Salience: Public Perceptions of Individual Agendas on Instagram. Media Watch 14:2 ► pp. 217 ff. DOI logo
Bantimaroudis, Philemon, Theodora A. Maniou & Thanasis Ziogas
2023. You are the agenda: The pursuit of personal significance in social media contexts. Communications 48:4 ► pp. 608 ff. DOI logo

This list is based on CrossRef data as of 4 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.