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Article published In:
The Agenda Setting Journal
Vol. 5:2 (2021) ► pp.115–133

Agenda selfying and agendamelding

Advancing the salience of the self

| University of Cyprus

This essay examines the notion of personal salience, introducing individual online media users as ‘objects’ in the context of agenda setting theory. The salience of the self has been investigated by scholars in various interdisciplinary explorations. In this project, the notion of personal salience is revisited from an agendamelding perspective. Along with political and civic agendas of individuals that meld in online community environments, individuals promote themselves as agendas that deserve public attention. Examining personal agendas raises new questions about perceptional and behavioral influences as ordinary individuals strive to establish their mediated presence.

Keywords: agenda setting, agenda melding, personal salience, personal agendas
Article outline
  • Introduction
  • Agenda setting in various domains
  • Individuals as ‘Objects’
    • Personal agendas
    • Personal agendas and public salience
    • Personal salience
  • Personal salience and agendamelding
  • Applications and future research
  • Conclusion
  • Note
  • References
Published online: 15 June 2021
DOI logo
https://doi.org/10.1075/asj.20008.ban
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