Agendamelding
How Americans Meld Agendas
A survey of American adults was combined with a content analysis of traditional and social media sources to test
the agendamelding theory. Correlation analyses indicated strong agenda-setting effects for both traditional and social media. A
regression analysis indicated, among other things, that younger audiences and Democrats give more weight to social media than
traditional media while Republicans generally allow their personal preferences to impact their agenda. The findings support the
agendamelding theory.
Article outline
- Agendamelding
- Traditional/vertical and social/horizontal media
- Agenda community attraction (ACA)
- Method
- Survey sample
- Content analysis
- Traditional media sample
- Social media sample
- Concepts and measures
- Public agenda
- Community agenda
- Personal agenda
- Coding
- Analysis and results
- Discussion and conclusion
- Theoretical contributions
- Implications
- Limitations
- Conclusions
- Notes
-
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