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Article published In:
The Agenda Setting Journal
Vol. 5:2 (2021) ► pp.177–204

Agendamelding

How Americans Meld Agendas

| Kennesaw State University

A survey of American adults was combined with a content analysis of traditional and social media sources to test the agendamelding theory. Correlation analyses indicated strong agenda-setting effects for both traditional and social media. A regression analysis indicated, among other things, that younger audiences and Democrats give more weight to social media than traditional media while Republicans generally allow their personal preferences to impact their agenda. The findings support the agendamelding theory.

Keywords: agenda setting, agendamelding, traditional media, social media, vertical, horizontal, audience
Article outline
  • Agendamelding
    • Traditional/vertical and social/horizontal media
    • Agenda community attraction (ACA)
  • Method
    • Survey sample
    • Content analysis
      • Traditional media sample
      • Social media sample
    • Concepts and measures
      • Public agenda
      • Community agenda
      • Personal agenda
      • Coding
  • Analysis and results
    • Discussion and conclusion
    • Theoretical contributions
    • Implications
    • Limitations
    • Conclusions
  • Notes
  • References
Published online: 20 January 2022
DOI logo
https://doi.org/10.1075/asj.21002.min
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