Article published in:Translation and Localization Project Management: The art of the possible
Edited by Keiran J. Dunne and Elena S. Dunne
[American Translators Association Scholarly Monograph Series XVI] 2011
► pp. 189–210
Effective communication in translation and localization project management
Successful communication requires that project managers be aware of and address two major factors: personality (value orientations, mental models, thought patterns, and behaviors of an individual) and culture (attitudes, beliefs and behaviors of a group). Culture is an especially critical factor in translation and localization project management, which by nature involve the collaboration of people from different cultures. We first discuss the identification and classification of personality types using the Myers-Briggs Type Indicator (MBTI), and then examine some of the ways in which personality shapes perceptions of time, conflict resolution and problem solving. Secondly, we explore culture, drawing on Hall’s notion of contexting and Hofstede’s theory of cultural dimensions, and discuss the impact of culture on perceptions of time, decision-making and business communication. We conclude by proposing practical strategies for addressing personality and cultural differences in a project communication plan.
Published online: 18 October 2011