Brand Name Translation in China: An Overview of Practice and Theory

Chuansheng, He; Yunnan, Xiao

doi:10.1075/babel.49.2.03chu

Article published In:

Babel
Vol. 49:2 (2003) ► pp.131–148

Brand Name Translation in China

An Overview of Practice and Theory

He Chuansheng

Xiao Yunnan

Published online: 13 January 2004

https://doi.org/10.1075/babel.49.2.03chu

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KOÇAK, Seyfullah

2023. Translation of Mobile Game Titles: Trends and Implications. Çeviribilim ve Uygulamaları Dergisi :35 ► pp. 66 ff.

Lim, Lily & Kwok Ying Loi

2015. Evaluating slogan translation from the readers’ perspective. Babel. Revue internationale de la traduction / International Journal of Translation 61:2 ► pp. 283 ff.

Xu, Mingwu & Chuanmao Tian

2017. So many tuhao and dama in China today. English Today 33:2 ► pp. 2 ff.

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