Article published In:
BabelVol. 61:3 (2015) ► pp.411–432
Training translators through the use of audiovisual ads
Didactic exploitation and cultural implications
Certaines mesures ont été prises jusqu’à présent dans le domaine de la traduction audiovisuelle et en particulier dans la didactique de la traduction audiovisuelle. Les travaux antérieurs présentent un intérêt considérable et ont servi de bases solides dans l’essentiel de la littérature de formation et la pratique des traducteurs dans le domaine de l’audiovisuel. En gardant ces études antérieures à l’esprit, nous abordons dans cet article la didactique de la traduction audiovisuelle, les publicités télévisées constituant la principale thématique.
En partant d’un éventail de différents types de publicités télévisées, nous pouvons soulever des questions de recherche intéressantes: les fondements théoriques de la traduction audiovisuelle ; l’idéologie de la traduction audiovisuelle ; les références culturelles inhérentes aux produits audiovisuels ; les modes de traduction audiovisuelle et leur lien avec les techniques de traduction et les stratégies de résolution des problèmes de traduction ; ou encore la notion d’intraduisibilité.
La traduction des publicités audiovisuelles semble être un excellent point de départ pour l’élaboration d’une méthodologie didactique traitant d’importantes questions de recherche en matière de traduction audiovisuelle ; divers problèmes linguistiques et culturels suscitent le débat et tous peuvent être extrapolés à la traduction d’autres types de textes audiovisuels.
References (53)
Bassnett, Susan, and André Lefevere (eds). 1990. Translation, History and Culture. London & New York: Cassell.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Chan, Talk-Hung Leo. 2009. “At the Borders of Translation: Traditional and Modern(ist) Adaptations, East and West.” Meta: journal des traducteurs/ Meta: Translators’ Journal 54 (3): 387–400. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Chiaro, Delia (ed.). 2010. Translation, Humour and the Media. London: Continuum Books.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Cómitre Narváez, Isabel. 2009. Traducción audiovisual y publicidad: estrategias y técnicas traslativas. Málaga: Encasa.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Delisle, Jean. 1980. L’analyse du discours comme méthode de traduction: Initiation à la traduction française de textes pragmatiques anglais, théorie et pratique. Ottawa: University of Ottawa.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Delisle, Jean. 1993. La traduction raisonnée. Manuel d’initiation à la traduction professionnelle de l’anglais vers le français. Ottawa: University of Ottawa (2nd rev. ed. 2003).![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
De Marco, Marcella. 2012. Audiovisual Translation through a Gender Lens. Amsterdam: Rodopi. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Di Giovanni, Elena. 2008. “Translations, Transcreations and Transrepresentations of India in the Italian Media.” Meta: journal des traducteurs/ Meta: Translators’ Journal 53 (1): 26–43. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Díaz Cintas, Jorge. 2009. “Introduction – Audiovisual Translation: An Overview of its Potential.” In New Trends in Audiovisual Translation, ed. by Jorge Díaz Cintas, 1–18. Bristol: Multilingual Matters. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Díaz Cintas, Jorge, and Aline Remael. 2007. Audiovisual Translation: Subtitling. Manchester (UK): St Jerome Publishing.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Duro Moreno, Miguel. 2001. Traducir publicidad o el arte de pasar hambre. Granada: Comares.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Enríquez Aranda, María Mercedes. 2003. “La traducción en la enseñanza y en el aprendizaje de la lengua inglesa: materiales de estudio.” Elia. Estudios de lingüística inglesa aplicada 41: 117–137.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Enríquez Aranda, María Mercedes. 2007. Recepción y Traducción. Síntesis y crítica de una relación interdisciplinaria. Malaga: Universidad de Málaga.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Gómez González-Jover, Adelina. 2003. “El imperativo en los anuncios publicitarios españoles: Estudio pragmático desde las necesidades del traductor”. Interlingüística 141: 455–466.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hartmann, Reinhard K. 1980. Contrastive Textology. Comparative Discourse Analysis in Applied Linguistics. Heidelberg: Julius Groos.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hatim, Basil, and Ian Mason. 1995. Teoría de la traducción. Una aproximación al discurso [Discourse and the Translator]. Translated by Salvador Peña. Barcelona: Ariel (originally published in 1990).![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hatim, Basil, and Ian Mason. 1997. The Translator as Communicator. London: Routledge.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hermans, Theo. 1996. “Norms and the Determination of Translation: A Theoretical Framework.” In Translation, Power, Subversion, ed. by Román Álvarez and María Carmen África Vidal, 25–51. Clevedon: Multilingual Matters.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Holub, Robert C. 1984. Reception Theory. A critical introduction. London-New York: Methuen. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hurtado Albir, Amparo (dir.). 1999. Enseñar a traducir. Metodología en la formación de traductores e intérpretes. Madrid: Edelsa.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Hurtado Albir, Amparo. 2001. Traducción y Traductología. Introducción a la Traductología. Madrid: Cátedra.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Jakobson, Roman. 1959 / 2000. “On Linguistic Aspects of Translation.” In Translation Studies Reader, ed. by Laurence Venuti, 113–118. London/New York: Routledge.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Katan, David. 2004. Translating Cultures. An Introduction for Translators, Interpreters and Mediators. Manchester (UK): St. Jerome Publishing.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Kelly, Dorothy. 2002. “Un modelo de competencia traductora: bases para el diseño curricular.” Puentes 11: 9–20.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Kelly, Dorothy. 2005. A Handbook for Translator Trainers. Manchester (UK): St. Jerome Publishing.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Kiraly, Donald C. 1995. Pathways to Translation. Pedagogy and Process. Kent State University: Kent State University Press.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Kiraly, Donald C. 2000. A Social Constructivist Approach to Translator Education. Manchester (UK): St. Jerome Publishing.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Lefevere, André. 1992. Translating Literature. Practice and Theory in a Comparative Literature Context. New York: The Modern Language Association of America.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Merino, Raquel. 2005. “La enseñanza de la TAV (y la TCT): una propuesta mixta.” In La traducción audiovisual. Investigación, enseñanza y profesión, ed. by Patrik Zabalbeascoa Terran, Laura Santamaría Guinot, and Frederic Chaume Varela, 37–50. Granada: Comares.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Muñoz Raya, Esther (coord.). 2004. Libro Blanco. Título de Grado en Traducción e Interpretación. Agencia Nacional de Evaluación de la Calidad y Acreditación and Universidad de Granada. Consulted on June 18, 2013 [[URL]].![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Neubert, Albrecht, and Gregory M. Shreve. 1992. Translation as Text. Kent: Kent State University Press.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Nord, Christiane. 1991. Text Analysis in Translation: Theory, Methodology and Didactic Application of a Model for Translation-Oriented Text Analysis. Amsterdam: Rodopi.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Nord, Christiane. 1997. Translating as a Purposeful Activity. Manchester (UK): St. Jerome Publishing.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Nord, Christiane. 2005. “Training Functional Translators.” In Training for the New Millenium. Pedagogies for Translation and Interpreting, ed. by Martha Tennent, 209–223. Amsterdam: John Benjamins. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
PACTE. 2001. “La competencia traductora y su adquisición [Translation competence and its acquisition].” Quaderns 61: 39–45.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Pendlebury, David. 2005. Creative Translation. London: The Institute for Cultural Research.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Peña, Salvador. 1997. “El traductor en su jaula: hacia una pauta de análisis de traducciones.” In El papel del traductor, ed. by Esther Morillas and Juan Pablo Arias, 19–57. Salamanca: Colegio de España.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Peña, Salvador. 1999. “Valores, además de funciones.” Perspectives. Studies in Translatology 7 (2): 165–176. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Smith, Veronica. 2008. “Visual Persuasion: Issues in the Translation of the Visual in Advertising.” Meta: Journal des traducteurs/Meta: Translators’ Journal 53 (1): 44–61. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Valdés Rodríguez, María Cristina. 2004. La traducción publicitaria: comunicación y cultura. Barcelona: Universidad Autónoma de Barcelona.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Valero-Garcés, Carmen. 2010. Dimensions of Humor. Explorations in Linguistics, Literature, Cultural Studies and Translation. Valencia: Universitat de Valencia.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Vlakhov, Sergei, and Sider Florin. 1970. “Neperevodimoe v perevode: realii.” In Masterstvo perevoda, 432–456. Moscow: Sovetskii pisatel.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Venuti, Lawrence. 1995. The Translator’s Invisibility: A History of Translation. London and New York: Routledge. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Zabalbeascoa, Patrick. 2001. “Traducción Audiovisual.” In Transvases culturales: literatura, cine y traducción, 3, ed. by Eterio Pajares, Raquel Merino, and J.M. Santamaría, 375–408. Bilbao: Universidad del País Vasco.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Zlateva, Palma. 1990. “Translation: Text and Pre-Text ‘Adequacy’ and ‘Acceptability’ in Cross-cultural Communication.” In Translation, History and Culture, ed. by Susan Bassnett and Andrè Lefevere, 29–37. London and New York: Pinter Publishers.![Google Scholar](https://benjamins.com/logos/google-scholar.svg)
Cited by (1)
Cited by one other publication
García Vizcaíno, María José
2017.
When ‘Holy cow!’ becomes a team loyalty marker: translating fútbol across cultures.
Perspectives 25:1
► pp. 120 ff.
![DOI logo](//benjamins.com/logos/doi-logo.svg)
This list is based on CrossRef data as of 30 june 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers.
Any errors therein should be reported to them.