Table of contents
From verbality to visuality: An introduction1
Theories of visual and linguistic metaphor
Visual metaphor in extended conceptual metaphor theory15
Uncanny resemblance: Words, pictures, and conceptual representations in the field of metaphor33
The visuality of metaphors: A formalist ontology of metaphors61
Applications of visual and linguistic metaphor
Visual and multimodal interaction of metaphor and metonymy: A study of Iranian and Dutch print advertisements83
Poetic and visual metaphors in Hungarian folklore117
Visual metaphor and its narrative function: Jacek Malczewski’s parabolic painting147
Image metaphors of Trianon175
Rendering, generalization and variation: On the use of multiple parallel texts as a comparative method in cognitive poetics209
Multimodal conceptual patterns of Hungary in political cartoons231
Viewpoint and metaphor in culture: A Cognitive Linguistic analysis on a selection of Chinese eulogistic idioms used in Taiwan263
Subject index283
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