Article published in:Discourse and Socio-political Transformations in Contemporary China
Edited by Paul Chilton, Hailong Tian and Ruth Wodak
[Benjamins Current Topics 42] 2012
► pp. 127–144
The re-imagined West in Chinese television
A case study of the CCTV documentary series the Rise of the Great Powers
This chapter examines television portrayals of the West in contemporary China, focusing on an emerging non-victimistic media discourse on modern Western history. The analysis is contextualized within the wider sociopolitical dynamics of a rising nationalism and increased space for negotiation among the different groupings of Chinese elites. The chapter falls into three parts. The first investigates the discursive features of a television documentary text that constructs a fresh, positive image of the West. The second discusses critiques of the series from the perspectives of a liberal, pro-market right and anti-capitalist new left. The third part extends the analysis to the social context of the mainstream pragmatic nationalism that has risen to prominence in recent decades. The chapter concludes with a discussion on tensions within differing views of the West, and a critical assessment of the fresh, non-moralistic account of the Western road to modernity.
Published online: 05 September 2012
Cited by other publications
Dervin, Fred & Minghui Gao
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