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Part of
Border Crossings: Translation Studies and other disciplines
Edited by Yves Gambier and Luc van Doorslaer
[Benjamins Translation Library 126] 2016
► pp. 245–262

International business, marketing and translation studies

Impacting research into web localization

ORCID logo | Rutgers – The State University of New Jersey
| St Louis University

This chapter delves into the different approaches to localization of websites and the interdisciplinary links between two disciplines that have an interest in the exploration of this phenomenon, translation studies and international business and marketing. The chapter explores how the cultural, user-based and goal oriented perspectives in international business and marketing have impacted translation studies research into web localization. At the same time, it explores through an interview and commentary with Dr. Nitish Singh, author of Localization Strategies for Global E-Business (2012), The Culturally Customized Website (2005) and many other contrastive web localization studies, whether and how translation research has been introduced in the conceptualization and theorizations in the partner discipline.

Keywords: cultural turn, equivalence, technological turn, transliteration, web translation
Published online: 14 September 2016
DOI logo
https://doi.org/10.1075/btl.126.12jim
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[no author supplied]
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