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Part of
Translation Flows: Exploring networks of people, processes and products
Edited by Ilse Feinauer, Amanda Marais and Marius Swart
[Benjamins Translation Library 163] 2023
► pp. 225–245

Chapter 12
Combining translation policy and imagology

The case of Dutch literature in Italy

| University of Trieste
This chapter establishes a connection between the fields of translation policy and imagology to scrutinize the strategies employed by governmental organizations in their support of literary translations. It aims to investigate the role of these strategies in facilitating cultural transfers and shaping evolving perceptions of a country internationally. An overview of the policy by the Dutch Foundation for Literature in transnational events will be followed by an examination of promotional strategies employed by the Italian publisher Iperborea. The similarities between the advertising material employed by the DFL and the images used by Iperborea to promote Dutch literature in Italy will be illustrated by means of paratexts and a series of interviews with relevant stakeholders.
Keywords: Dutch Foundation for Literature, literary transfer, Iperborea, Italy, translation policy, imagology
Article outline
  • Introduction
  • Bringing together translation policy and imagology
  • The Netherlands as an example of a successful translation (and image-building) policy environment
  • The publisher Iperborea: A ‘Nordic’ image of the Low Countries in Italy
  • Conclusion
  • Notes
  • References
Published online: 9 October 2023
DOI logo
https://doi.org/10.1075/btl.163.12gen
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