Chapter published in:
Investigating Translation: Selected papers from the 4th International Congress on Translation, Barcelona, 1998Edited by Allison Beeby, Doris Ensinger and Marisa Presas
[Benjamins Translation Library 32] 2000
► pp. 223–234
Towards a More Systematic Approach to the Translation of Advertising Texts
Beverly Adab | Aston University, Birmingham
Published online: 08 December 2000
https://doi.org/10.1075/btl.32.26ada
https://doi.org/10.1075/btl.32.26ada
Cited by
Cited by 10 other publications
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Ho, George
Munday, Jeremy
Musacchio, Maria Teresa
Smith, Karen
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