Towards a More Systematic Approach to the Translation of Advertising Texts

Cited by 10 other publications

Cruz García, Laura

2014. Copy Adaptation, or How to Translate a Source Product for a Target Market. Meta 58:2 ► pp. 347 ff.

Evans, Lisa, Rachel Baskerville & Katariina Nara

2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1 ► pp. 1 ff.

Fuentes-Luque, Adrián

2017. An approach to analysing the quality of menu translations in southern Spain restaurants. Journal of Multilingual and Multicultural Development 38:2 ► pp. 177 ff.

Fuentes-Luque, Adrián & Cristina Valdés

2020. Selling our souls for a laugh. In Humour Translation in the Age of Multimedia, ► pp. 76 ff.

Ho, George

2004. Translating Advertisements across Heterogeneous Cultures. The Translator 10:2 ► pp. 221 ff.

Munday, Jeremy

2004. Advertising: Some Challenges to Translation Theory. The Translator 10:2 ► pp. 199 ff.

Musacchio, Maria Teresa

2019. Quality in Translation through “Controlled” Writing, Editing, and/or Revising. In Translation and Localization, ► pp. 89 ff.

Smith, Karen

2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.

Sumberg, Carolyn

2004. Brand Leadership at Stake. The Translator 10:2 ► pp. 329 ff.

Valdés, Cristina

2011. Advertising translation. In Handbook of Translation Studies [Handbook of Translation Studies, 2], ► pp. 1 ff.

This list is based on CrossRef data as of 27 january 2023. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.