Towards a More Systematic Approach to the Translation of Advertising Texts

Beverly Adab | Aston University, Birmingham

Published online: 08 December 2000
https://doi.org/10.1075/btl.32.26ada

Cited by

Cited by 9 other publications

Cruz García, Laura

2014. Copy Adaptation, or How to Translate a Source Product for a Target Market. Meta 58:2 ► pp. 347 ff.

Evans, Lisa, Rachel Baskerville & Katariina Nara

2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1 ► pp. 1 ff.

Fuentes-Luque, Adrián

2017. An approach to analysing the quality of menu translations in southern Spain restaurants. Journal of Multilingual and Multicultural Development 38:2 ► pp. 177 ff.

Ho, George

2004. Translating Advertisements across Heterogeneous Cultures. The Translator 10:2 ► pp. 221 ff.

Munday, Jeremy

2004. Advertising: Some Challenges to Translation Theory. The Translator 10:2 ► pp. 199 ff.

Musacchio, Maria Teresa

2019. In Translation and Localization, ► pp. 89 ff.

Smith, Karen

2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.

Sumberg, Carolyn

2004. Brand Leadership at Stake. The Translator 10:2 ► pp. 329 ff.

Valdés, Cristina

2011. In Handbook of Translation Studies [Handbook of Translation Studies, 2], ► pp. 1 ff.

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