Part of
Investigating Translation: Selected papers from the 4th International Congress on Translation, Barcelona, 1998Edited by Allison Beeby, Doris Ensinger and Marisa Presas
[Benjamins Translation Library 32] 2000
► pp. 223–234
Edited by Allison Beeby, Doris Ensinger and Marisa Presas
[Benjamins Translation Library 32] 2000
► pp. 223–234
Towards a More Systematic Approach to the Translation of Advertising Texts
Cited by
Cited by 10 other publications
Cruz García, Laura
2014. Copy Adaptation, or How to Translate a Source Product for a Target Market. Meta 58:2 ► pp. 347 ff. 
Evans, Lisa, Rachel Baskerville & Katariina Nara
2015. Colliding Worlds: Issues Relating to Language Translation in Accounting and Some Lessons from Other Disciplines. Abacus 51:1 ► pp. 1 ff.
Fuentes-Luque, Adrián
2017. An approach to analysing the quality of menu translations in southern Spain restaurants. Journal of Multilingual and Multicultural Development 38:2 ► pp. 177 ff.
Fuentes-Luque, Adrián & Cristina Valdés
2020. Selling our souls for a laugh. In Humour Translation in the Age of Multimedia, ► pp. 76 ff.
Ho, George
2004. Translating Advertisements across Heterogeneous Cultures. The Translator 10:2 ► pp. 221 ff.
Munday, Jeremy
2004. Advertising: Some Challenges to Translation Theory. The Translator 10:2 ► pp. 199 ff.
Musacchio, Maria Teresa
2019. Quality in Translation through “Controlled” Writing, Editing, and/or Revising. In Translation and Localization, ► pp. 89 ff.
Smith, Karen
2006. Rhetorical figures and the translation of advertising headlines. Language and Literature: International Journal of Stylistics 15:2 ► pp. 159 ff.
Sumberg, Carolyn
2004. Brand Leadership at Stake. The Translator 10:2 ► pp. 329 ff.
Valdés, Cristina
2011. Advertising translation. In Handbook of Translation Studies [Handbook of Translation Studies, 2], ► pp. 1 ff.
This list is based on CrossRef data as of 6 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.