Article published in:Why Translation Studies Matters
Edited by Daniel Gile, Gyde Hansen and Nike K. Pokorn
[Benjamins Translation Library 88] 2010
► pp. 153–164
Die Kirche im Dorf oder die Regierung im Wald lassen
Zum Übersetzungsproblem der Namen von Ämtern und Ähnlichem für Nachrichtenzwecke im Medium Radio
The most convincing way to answer the question why Translation Studies matters is to point to the practical benefits TS-results or reprocessed field experience offer in handling practical translation tasks. TS provides translators on the job with help for decision-making and problem-solving. A permanent difficulty when translating news for radio broadcasts lies in the names of organisations such as political parties, associations and institutions of all kinds.In my article I will discuss this issue, specifically for the language pair Finnish-German. For example, what can be done with ‘Suomen Ääni- ja kuvatallennetuottajat’, the name of a Finnish association for record industry products that could – at least in principle – be translated word by word. In theory, translators have a wide range of possibilities: for instance, they can transfer SL words directly into the target text, or invent new expressions. However, in practice, they are usually not free to choose. Instead, they have to look for precedents or check for existing translations in use. A procedure depicting the process of finding possible solutions is presented in the form of a decision tree.
Published online: 25 February 2010