Representing Wine – Sensory Perceptions, Communication and Cultures

| Universidad de Castilla-La Mancha
| Universidad de Castilla-La Mancha
| Lund University
HardboundAvailable
ISBN 9789027204455 | EUR 95.00 | USD 143.00
 
e-Book
ISBN 9789027261915 | EUR 95.00 | USD 143.00
 
Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest.

This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.
Publishing status: Available
Table of Contents
Acknowledgements
ix
Preface
xii
Chapter 1. Winespeak
2–8
Chapter 2. Exploring sensory meanings
10–28
Chapter 3. From tasting to reviewing
30–50
Chapter 4. Descriptors of wine across the senses
52–70
Chapter 5. Metaphor
72–98
Chapter 6. The grading and evaluation of presence
100–122
Chapter 7. Rhetorical strategies to achieve credibility in wine assessment
124–142
Chapter 8. The market individuation of wine
144–158
Chapter 9. Advertising wine
160–181
Chapter 10. Documenting wine in film
184–205
Chapter 11. Final remarks
208–217
Index
231
References
219–229
References

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Subjects
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number:  2019029458