Representing Wine – Sensory Perceptions, Communication and Cultures
Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest.
This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.
This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.
[Converging Evidence in Language and Communication Research, 21] 2019. xii, 234 pp.
Publishing status: Available
© John Benjamins
Table of Contents
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Acknowledgements | pp. ix–10
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Preface | pp. xi–xii
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Chapter 1. Winespeak | pp. 1–8
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Chapter 2. Exploring sensory meanings | pp. 9–28
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Chapter 3. From tasting to reviewing | pp. 29–50
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Chapter 4. Descriptors of wine across the senses | pp. 51–70
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Chapter 5. Metaphor | pp. 71–98
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Chapter 6. The grading and evaluation of presence | pp. 99–122
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Chapter 7. Rhetorical strategies to achieve credibility in wine assessment | pp. 123–142
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Chapter 8. The market individuation of wine | pp. 143–158
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Chapter 9. Advertising wine | pp. 159–181
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Chapter 10. Documenting wine in film | pp. 183–205
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Chapter 11. Final remarks | pp. 207–217
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References | pp. 219–229
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Index | pp. 231–234
“
Representing Wine is an interesting piece of research that certainly holds a great number of insights into wine language, metaphor theory, and how the process of drinking is put into words.”
Peter Backhaus, Waseda University, on Linguist List 31.1813 (1 June 2020)
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This list is based on CrossRef data as of 29 july 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.
Subjects
Main BIC Subject
CFG: Semantics, Pragmatics, Discourse Analysis
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General