The present study describes food blogs as a genre of computer-mediated communication (CMC). The combined approach of corpus linguistic and pragmatic methods reveals the characteristics of food blogs as a hybrid genre that mixes elements from various other discourse types. Lexical and syntactic analyses depict the use and frequencies of (1) CMC related phenomena: innovative vocabulary and spelling; (2) food related jargon: specialized vocabulary, grammatical patterns; (3) phenomena related to spoken interaction: discourse markers, hedges and address. The pragmatic analysis reviews these elements in their blog context. They contribute to creating an audience directed text through features such as humor, repetition and expert knowledge. We thus provide evidence that one of the main goals of this discourse type is interaction and describe how this interaction is systematically achieved.
2023. Promoting Healthy Foods and Diets: Exploring Communication, Recipes, and Attitudes in Romanian Food Blogs. In Foodscapes [RaumFragen: Stadt – Region – Landschaft, ], ► pp. 259 ff.
2019. ‘You’ll need help from your adult assistant’: Readership accommodation in children’s recipes
. Text & Talk 39:4 ► pp. 441 ff.
Karrebæk, Martha Sif, Kathleen C. Riley & Jillian R. Cavanaugh
2018. Food and Language: Production, Consumption, and Circulation of Meaning and Value. Annual Review of Anthropology 47:1 ► pp. 17 ff.
Rebechi, Rozane Rodrigues & Márcia Moura da Silva
2017. Brazilian Recipes in Portuguese and English: The Role of Phraseology for Translation. In Computational and Corpus-Based Phraseology [Lecture Notes in Computer Science, 10596], ► pp. 102 ff.
Diemer, Stefan
2016. Sensory adjectives in the discourse of food: a frame-semantic approach to language and perception. The Translator 22:1 ► pp. 107 ff.
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