Edited by Cornelia Gerhardt, Maximiliane Frobenius and Susanne Ley
[Culture and Language Use 10] 2013
► pp. 53–82
The present study describes food blogs as a genre of computer-mediated communication (CMC). The combined approach of corpus linguistic and pragmatic methods reveals the characteristics of food blogs as a hybrid genre that mixes elements from various other discourse types. Lexical and syntactic analyses depict the use and frequencies of (1) CMC related phenomena: innovative vocabulary and spelling; (2) food related jargon: specialized vocabulary, grammatical patterns; (3) phenomena related to spoken interaction: discourse markers, hedges and address. The pragmatic analysis reviews these elements in their blog context. They contribute to creating an audience directed text through features such as humor, repetition and expert knowledge. We thus provide evidence that one of the main goals of this discourse type is interaction and describe how this interaction is systematically achieved.
For any use beyond this license, please contact the publisher at [email protected].
This list is based on CrossRef data as of 16 april 2024. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.