Theories of visual and linguistic metaphor
Words, pictures, and conceptual representations in the field of metaphor
What is the relation between the three following elements: words, pictures, and conceptual representations? And
how do these three elements work, in defining and explaining metaphors? These are the questions that we tackle in
our interdisciplinary contribution, which moves across cognitive linguistics, cognitive sciences, philosophy and semiotics. Within
the cognitive linguistic tradition, scholars have assumed that there are equivalent and comparable structures characterizing the
way in which metaphor works in language and in pictures. In this paper we analyze contextual visual metaphors, which are
considered to be the most complex ones, and we compare them to those that in language are called indirect metaphors. Our proposal
is that a syllogistic mechanism of comprehension permeates both metaphors expressed in the verbal modality as well as metaphors
expressed in the pictorial modality. While in the verbal modality the metaphoric syllogism is solved by inference, we argue that
in the pictorial modality the role of inference is performed through mental imagery.
- 2.Visual metaphors as elliptic syllogisms
- 3.The relationship between the picture-maker and the viewer
- 4.Visual perception and mental imagery
- 5.Invariance Principle, occlusion shape and occlusion size
- 6.Aesthetically relevant properties represented by mental imagery
- 7.Imagery view of visual metaphors
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Cited by 3 other publications
Ervas, Francesca, Maria Grazia Rossi, Amitash Ojha & Bipin Indurkhya
. The Double Framing Effect of Emotive Metaphors in Argumentation
. Frontiers in Psychology
Feng, Debing & Xiangxiang Wu
. Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements
. SAGE Open
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. Is theology more of a field than a father is a king? Modelling semantic relatedness in processing literal and metaphorical statements
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