Language, Communication and the Economy
Editors
This volume brings together a number of wide-ranging, transdisciplinary research articles on the interface between discourse studies and economics. It explores in what way economics can contribute to the analysis of discursive practices in various institutional settings as well as investigating what role discourse studies can play in economic research. The contributors are linguists, communication scholars, economists and other social scientists drawing on various traditions including Critical Discourse Analysis, Cognitive Linguistics, ethnography and the literature on the rhetoric of economics and on economic storytelling. All articles are essentially empirical, focusing on the details of actual language use. The type of data analysed ranges from the minutes of university policy meetings and large-scale corpora of newspaper language, over books of economic theory from both well-respected economists and monetary cranks, to cartoons from The Economist.
[Discourse Approaches to Politics, Society and Culture, 16] 2005. viii, 239 pp.
Publishing status: Available
© John Benjamins Publishing Company
Table of Contents
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Preface | p. vii
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IntroductionGuido Erreygers and Geert Jacobs | pp. 1–5
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I. Critique
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Communication and commodification: Global economic change in sociolinguistic perspectiveDeborah Jane Cameron | pp. 9–23
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For-profit discourse in the nonprofit and public sectorsGerlinde Mautner | pp. 25–44
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Education, discourse and the market: On the merger of two schools of applied economicsGeert Jacobs and Katja Pelsmaekers | pp. 45–69
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II. Method
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Headlines and cartoons in the economic press: Double grounding as a discourse supportive strategyGeert Brône and Kurt Feyaerts | pp. 73–99
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Blended conceptualisation in trade flow diagrams: Rise expression from cognitive highlighting to fictive motion, a French-Italian perspectivePaul Sambre | pp. 101–125
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‘Models’: Normative or technical? Public discourse on companiesChris Braecke | pp. 127–149
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III. History
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What goes up, must come down: Images and metaphors in early macroeconomic theoryPeter Rosner | pp. 153–178
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Outline of a genealogy of the value of the entrepreneurCampbell Jones and André Spicer | pp. 179–197
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A.R. Orage and the reception of Douglas’s social credit theoryWalter Van Trier | pp. 199–229
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Name index | pp. 231–234
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Subject index | pp. 235–239
“I recommend this book to linguists interested in the analysis of political and economic discourses as well as scholars in sociology and economics who are willing to investigate economic texts at micro and macro levels.”
Nasrin Kowkabi, University of British Columbia, Vancouver, in Journal of Language and Politics, Vol. 13:1 (2014)
Subjects
Main BIC Subject
CF: Linguistics
Main BISAC Subject
LAN009000: LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number: 2005054263