Interdiscursivity and ideology in advertisements: Getting attention in the media

Rahm, Henrik

doi:10.1075/dapsac.18.12rah

Part of

Mediating Ideology in Text and Image: Ten critical studies
Edited by Inger Lassen, Jeanne Strunck and Torben Vestergaard
[Discourse Approaches to Politics, Society and Culture 18] 2006
► pp. 193–210

Getting attention in the media

Interdiscursivity and ideology in advertisements

Henrik Rahm | Kristianstad University

Published online: 15 March 2006

https://doi.org/10.1075/dapsac.18.12rah

Cited by

Cited by 7 other publications

Order by:

Demirci, Kenan

2016. Gerçeklik ve Fantezi Arasındaki Dönüştürücü Olarak Reklam: İş Bankası Reklamları Örneği. İlef Dergisi 3:2 ► pp. 99 ff.

DEMİRCİ, Kenan

2021. REKLAMLARDA ERKEKLİK: PİZZA REKLAMLARINDAKİ KONUŞAN ANİMASYON KARAKTER BİZE ERKEKLİKLE İLGİLİ NELER SÖYLÜYOR?. Moment Journal 8:2 ► pp. 459 ff.

Feng, Dezheng & Peter Wignell

2011. Intertextual voices and engagement in TV advertisements. Visual Communication 10:4 ► pp. 565 ff.

Kecman, Emily

2019. Old challenges, changing contexts: Reviewing and reflecting on information provision for parents of children who are deaf or hard-of-hearing. Deafness & Education International 21:1 ► pp. 3 ff.

Põiklik, Pille

2012. Recontextualisation of the Second Amendment and Supreme Court Decisions in The New York Times. Brno Studies in English 38:1 ► pp. 23 ff.

Wong, May

2019. Emotional Branding in Multimodal Personal Loan TV Advertisements: Analysing Voices and Engagement. In Multimodal Communication, ► pp. 83 ff.

Xing, Chunyan & Dezheng (William) Feng

2023. Multimodal intertextuality and persuasion in advertising discourse. Discourse & Communication 17:5 ► pp. 613 ff.

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