Washing the Brain – Metaphor and Hidden Ideology

| Lingnan University
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ISBN 9789027227133 | EUR 120.00 | USD 180.00
 
PaperbackAvailable
ISBN 9789027227201 | EUR 36.00 | USD 54.00
 
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| USD 180.00/54.00*
 
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor’s reductionist tendencies.
Publishing status: Available
Table of Contents
Dedication
v
Typographical conventions
vii
Table of contents
ix–xiii
List of tables
xv–xvi
List of figures
xvii
Preface
1–8
Section 1
9
1. Introducing metaphor
11–33
2. Metaphors of power
35–87
3. Metaphors for humans and the living world
89–118
4. Humans as animals, literal or metaphorical?
119–161
5. Interactions between metaphor themes
163–214
Introduction to section 2
215–216
6. Are metaphorical themes universal?
217–279
7. Grammar, metaphor and ecology
281–333
8. Capitalism and the development of ideological
335–402
Bibliography
403–414
Main index
415–422
Name and author index
423–426
Index of languages
427

Index of metonymy themes (X AS Y), metaphor

themes (X IS Y), metaphor equations (X = Y)

and theme reversals

429–431
“In his brilliant book Andrew Goatly convincingly argues that part of the blame for the way we have messed up our world politically, ecologically, economically, biologically, is on the deep-seated and largely unnoticeable metaphors that shape our thinking. As a first step to remedy the situation, we need to uncover these ideologically-loaded metaphors and look for alternative ones. The book is a clear, well-informed, and sometimes even moving appeal for understanding the role of metaphors in the human predicament.”
“[...] Goatly's political thrust is convincing, timely and necessay [...]”
“Goatly's book provides an inspiring and provocative account of the possibilities of linking cognitive and critical discourse studies.”
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This list is based on CrossRef data as of 06 november 2020. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.

Subjects
BIC Subject: CF – Linguistics
BISAC Subject: LAN009000 – LANGUAGE ARTS & DISCIPLINES / Linguistics / General
U.S. Library of Congress Control Number:  2006052616 | Marc record