Employing Ernest Bormann’s (1972) fantasy theme analysis methodology, this chapter examines selected rhetorical texts and symbolic actions in the coverage of China’s anti-SARS campaign. Fantasy themes of character, action, and setting are identified and analyzed. The study finds that through the positive portrayal of national leaders and the heroic acts of medical workers, a renewed sense of nationalism was constructed, characterized by patriotism and sacrifice for the Party and country. The anti-SARS rhetoric nationwide also provided moral legitimacy for the new leadership in the time of political transition. The rhetorical vision created through fantasy themes promoted a unified national spirit and reinforced the traditional Chinese cultural value of collectivism.
2013. Transcultural Risk Communication and Viral Discourses: Grassroots Movements to Manage Global Risks of H1N1 Flu Pandemic. Technical Communication Quarterly 22:2 ► pp. 126 ff.
Schnell, James A.
2021. Connecting the Dots in a Cross-Cultural Comparison of the Rhetoric of the Chinese “Belt and Road Initiative” and U.S. Westward Expansion. China and the World 04:04
Takovski, Aleksandar
2022. Political alliance with COVID-19: Macedonian politics and the strategic use of the pandemic. Discourse & Society 33:2 ► pp. 215 ff.
Tan, Xuanxuan
2022. Hope and trust: Public attitudes toward mass COVID-19 testing programs in Guangzhou, China. Frontiers in Psychology 13
Wang, Hong & Yunfeng Ge
2022. The discursive (re)construction of social relations in a crisis situation: A genre analytical approach to press conferences on COVID-19 in China. Frontiers in Psychology 13
Wu, Qiwei L. & Richard L. Street
2020. The Communicative Ecology of Chinese Patients’ Experiences with Health Care. Journal of Health Communication 25:6 ► pp. 463 ff.
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