Follow-ups in political talk shows and their visual framing
The chapter aims to provide corpus-analytical insights into the multimodality of
political discourse in the Dutch talk show Pauw & Witteman. The show combines
conversations with video clips and other visuals. Thus, it realises a macro
follow-up by linking talk items to (earlier) news reports that are shown before
the talk starts: talk as a ‘prolongation’ of politics. Meanwhile, video clips or stills
accompany the developing conversation: they may support, contradict, confirm
or soften it. We consider this screening on the go a micro follow-up constellation.
It works, among other things, as visual framing of the evolving verbal discourse:
it triggers the exchanges and determines their lines. A corpus analysis of one
week proves the show’s multimodality that increases the meaning-making
potential of socio-political media discourse and imposes visual authority on the
speakers and participants. It turns out that classical interviews can remain as
prominent accountability rituals (“set piece”), while additional forms of political
conversation can diversify and become more fluid, such as in the way described
here.
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