Chapter 3
The discursive construction of the Naked Chef brand in Jamie Oliver’s English and Slovene cookbooks
Article outline
- 3.1Jamie Oliver’s lifestyle brand in English: Who he is and what he represents
- 3.2
Constructing lifestyle via language style in Oliver’s the Naked Chef
- 3.2.1
Conversational style
- 3.2.2Foregrounding and figurative language
- 3.2.3Evaluative language
- 3.2.4Nostalgia
- 3.3Jamie Oliver’s shows and cookbooks in Slovenia
- 3.3.1The Naked Chef brand in Slovene
- 3.3.1.1
Standard Slovene with various stylistic elements
- a.German originating words
- b.Italian originating words
- c.Croatian/Serbian originating words
- 3.3.1.2Interdiscursivity, intertexuality and nostalgia
- 3.4Conclusion
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Notes