Chapter 1
Introduction
Construction of class and lifestyle through the lens of critical discourse analysis (CDA)
Article outline
- 1.1The focus
- 1.1.1Class and lifestyle in post-socialist Slovenia: The TV cooking show Love through the Stomach
- 1.1.2
Media globalization, lifestyle programming and post-socialism
- 1.1.3Localizing the global
- 1.2CDA as a methodology: Discourse as language in use
- 1.2.1Discourse as language in use
- 1.2.2Discourse, text and intertexuality
- 1.2.3Text, genre and style
- 1.3CDA and hegemony: The ideological nature of consumption/lifestyle
- 1.4CDA as a critical social science and critique of everyday life
- 1.4.1
CDA and lifestyle media
- 1.5Tools for analysis
- a.Nomination/predication strategies
- b.Point of view/perspectivation
- 1.6Outline of the book
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Notes