Chapter published in:
Persuasion in Public Discourse: Cognitive and functional perspectivesEdited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. 1–18
Persuasion across times, domains and modalities
Theoretical considerations and emerging themes
Article outline
- 1.The nature of persuasion: Theoretical underpinnings
- 2.Emerging themes in persuasion research
- 3.The overall structure of the book and a synopsis of each section
- 3.1Part I: Persuasion from a historical perspective
- 3.2Part II: Persuasion in political discourse
- 3.3Part III: Persuasion in social context
- 3.4Part IV: Persuasion in marketing
- 3.5Part V: Persuasion in academia
- 3.6Part VI: Persuasion from multimodal perspectives
- 4.Concluding remarks
-
Acknowledgements -
References
Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.
For any use beyond this license, please contact the publisher at rights@benjamins.nl.
Published online: 08 August 2018
https://doi.org/10.1075/dapsac.79.01pel
https://doi.org/10.1075/dapsac.79.01pel
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Cited by
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Alharbi, Ahlam
Lu, Wei-lun
Yuan, Chuanyou, Yufei He & Yujie Liu
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