Chapter published in:Persuasion in Public Discourse: Cognitive and functional perspectives
Edited by Jana Pelclová and Wei-lun Lu
[Discourse Approaches to Politics, Society and Culture 79] 2018
► pp. 149–178
Dissuasion by characterization
The “poisoning” of an heroic analogy in Russian public discourse
The chapter examines public attitudes provoked by the nickname “Joan of Arc” in the Russian press. It argues that media discussions of Joan of Arc’s personality type have activated various prejudices among reporters and readers who tend to stigmatize strong-willed, independent, and self-confident women, such as Russian female oppositionists defying Putin’s regime. Ultimately these media discussions serve to discredit a movement that endangers the political elite. This chapter is a multidisciplinary investigation of the mechanism of dissuasion, combining framing theory, appraisal theory, and several approaches in metaphor research. The chapter looks at the discourse processes and argumentative techniques engendering evaluative shifts in reading this analogy. The reception-oriented analysis shows that this poisoned analogy has affected readers. Judging from remarks in the comments sections of newspapers, discourse participants tend to reproduce and reinforce most of the authorial disparaging cues.
Keywords: frame, allusion, dissuasion, appraisal, authorial distancing, irony, characterization
Available under the Creative Commons Attribution-NonCommercial-NoDerivatives (CC BY-NC-ND) 4.0 license.
For any use beyond this license, please contact the publisher at firstname.lastname@example.org.
Published online: 08 August 2018
2011 “Jailed Former Ukrainian Prime Minister Must Be Released.” (11 October). http://www.amnesty.org/en/news-and-updates/jailed-former-ukraine-prime-inister-must-be-released-2011-10-11.
2012 “Q&A: Tina Kandelaki Wants Russia to Have Style.” The Moscow Times. (8 June). http://www.themoscowtimes.com/business/article/qa-tina-kandelaki-wants-russia-to-have-style/460077.html.
Bakhtin, Mikhail M.
2008 “The Press in Russia.” BBC News, Europe. (16 May). http://news.bbc.co.uk/2/hi/europe/4315129.stm.
2014 “Ukraine Woman Pilot Savchenko in Middle of Media War.” BBC News, Europe. (10 July). http://www.bbc.com/news/world-europe-28249884
2012 “Жениться на Жанне д’Арк?” [To marry Joan of Arc?]. Komsomol’skaia Pravda. (6 January). http://www.kp.ru/daily/25814.3/2792986.
Gamson, William A., and Kathryn Lasch
Kjeldsen, Jens E.
Martin, James R., and White, Peter R. R.
2012 “Ksenia Sobchak, the Stiletto in Putin’s Side.” The New York Times. (July 3). http://www.nytimes.com/2012/07/08/magazine/ksenia-sobchak-the-stiletto-in-putins-side.html?_r=0.
Ng, Carl J. W., and Veronika Koller
2011 “Bloggers Who are Changing the Face of Russia as the Snow Revolution Takes Hold.” The Telegraph. (10 December). http://www.telegraph.co.uk/news/worldnews/europe/russia/8948414/Bloggers-who-are-changing-the-face-of-Russia-as-the-Snow-Revolution-takes-hold.html.
Pettey, Gary R., and Richard M. Perloff
Porto, M. Dolores, and Manuela Romano
Robins, Shani, and Richard E. Mayer
Spiegel Online International
2012 “Putin’s Famous Enemy: Opposition in Russia Gaining High Profile Support.” (June 11. )http://www.spiegel.de/international/europe/moscow-socialite-bozhena-rynska-joins-fight-against-putin-regime-a-838095.html.
Svensson, Peter, and Dag Stenvoll
Todd, Zazie, and Graham Low
2011 “Ukrainian justice: Don’t cross Viktor”. (13 August). http://www.economist.com/node/21525974
White, Gregory L.
2011 Wrapped up in Russia’s ‘Mink’ Revolution. The Wall Stree Journal. (17 December). http://online.wsj.com/news/articles/SB10001424052970203893404577098322346849382.