Chapter published in:
The Language of Crisis: Metaphors, frames and discourses
Edited by Mimi Huang and Lise-Lotte Holmgreen
[Discourse Approaches to Politics, Society and Culture 87] 2020
► pp. 87–107

Responding to organisational misbehaviour

The influence of public frames in social media

Over the past decades, the seriousness with which organisational crises have developed has, in part, been contingent on public access to social media platforms. Analysing two Danish organisational crises, the chapter explores whether the conceptual repertoires that underlie public evaluation of organisational behaviour are embedded in shared social and cultural practices that allow them to be expressed and shared easily and intuitively. The findings suggest that by drawing on well-established experiential domains in social and cultural life, users in public social media may instantiate frames that inspire other users to follow suit. This may create dominant interpretations across platforms and lay the foundation of crisis development.
Keywords: social media, public evaluation, conceptual grounding, crisis, framing, metaphor, case study
Published online: 16 July 2020
https://doi.org/10.1075/dapsac.87.03hol
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