Article outline
- 1.1
Researcher positionality
- 1.2Bilingualism in business: What and why now?
- 1.2.1Historical conditions and socio-economic transformations
- 1.2.2Research aims and questions
- 1.3
A discursive and critical-sociolinguistic approach
- 1.4
Language commodification: The ‘thinginess’ of language
- 1.5Structure of the book