Chapter published in:
Language Policy in Business: Discourse, ideology and practice
Elisabeth Barakos
[Discourse Approaches to Politics, Society and Culture 89] 2020
► pp. 1–18

Chapter 1
Introduction

Article outline
  • 1.1 Researcher positionality
  • 1.2Bilingualism in business: What and why now?
    • 1.2.1Historical conditions and socio-economic transformations
    • 1.2.2Research aims and questions
  • 1.3 A discursive and critical-sociolinguistic approach
  • 1.4 Language commodification: The ‘thinginess’ of language
  • 1.5Structure of the book