Chapter 6
Language policy, ideology and practice in Welsh business
Stakeholder perspectives
Article outline
- 6.1Language choice and marketing bilingualism
- 6.2The perceived value of Welsh as an identity marker and asset
- S1: It is important to use Welsh in the workplace
- S3: The Welsh language is an asset to our business
- S9: Statutory enforcement of Welsh language use in the private sector is necessary
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S10: The Welsh language is part of national identity
- 6.3Corporate language policy as a tool of promotion and regulation
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Perceptions about legislative and political developments
- Perceptions about corporate language policy documents
- 6.4Explicit language policy mechanisms and bilingual language use
- 6.5Conclusion: From positive attitudes to tokenistic usage
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Notes