Chapter 7
Managers’ local promotion of bilingualism in business
Article outline
- 7.1A linguistic marketplace for Welsh
- 7.2Language choice and equivalence as ‘regulated’ freedoms
- 7.3
The (de)legitimacy of English
- 7.4
Language policy mechanisms as promotional and managerial tools
- 7.5Ideological divides over the Welsh Language Measure
- 7.6Conclusion: The market potential of bilingualism