Multimodal Performance and Interaction in Focus Groups

| Elmhurst University
| University of Illinois at Chicago
ISBN 9789027208378 | EUR 99.00 | USD 149.00
e-BookOrdering information
ISBN 9789027260208 | EUR 99.00 | USD 149.00
Focus group interviews have seen explosive growth in recent years. They provide evaluations of social science, educational, and marketing projects by soliciting opinions from a number of participants on a given topic. However, there is more to the focus group than soliciting mere opinions. Moving beyond a narrow preoccupation with topic talk, Gilbert and Matoesian take a novel direction to focus group analysis. They address how multimodal resources – the integration of speech, gesture, gaze, and posture – orchestrate communal relations and professional identities, linking macro orders of space-time to microcosmic action in a focus group evaluation of community policing training. They conceptualize assessment as an evaluation ritual, a sociocultural reaffirmation of collective identity and symbolic maintenance of professional boundary enacted in aesthetically patterned oratory. In the wake of social unrest and citizen disillusionment with policing practice, Gilbert and Matoesian argue that processes of multimodal interaction provide a critical direction for focus group evaluation of police reforms. Their book will be of interest to researchers who study focus group interviews, gesture, language and culture, and policing reform.
[Discourse Approaches to Politics, Society and Culture, 90]  Expected January 2021.  xi, 190 pp.
Publishing status: In production
Table of Contents
This is a provisional table of contents, and subject to changes.
Chapter 1. Focus groups: A multimodal approach
Part 1. Sociocultural organization in multimodal action
Chapter 2. They thought we were a hick town
Chapter 3. We’re doin this here now
Part 2. Multimodal rituals of stance and positioning
Chapter 4. Struck by speech
Chapter 5. Interactional positioning
Chapter 6. Poetic positioning and multimodal hypotheticals
Part 3. Interactional troubles and contextualization cues
Chapter 7. When the dust cleared up
Chapter 8. We have four hundred and seventy six neighborhood watches
Appendix. Data-methodology
Transcription conventions used


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Communication Studies

Communication Studies
BIC Subject: CFG – Semantics, Pragmatics, Discourse Analysis
BISAC Subject: LAN009030 – LANGUAGE ARTS & DISCIPLINES / Linguistics / Pragmatics
U.S. Library of Congress Control Number:  2020047007