An information design perspective
We do not become conscious of all the stimuli detected by our sensory organs. The selective process that controls our awareness of events in the environment is called attention. The process of attention determines which events we become conscious of. Attention may be controlled (1) automatically, (2) by instructions, and (3) by the specific demands of the particular task at hand. The information designer may use various design principles and guidelines in order to facilitate the reader’s attention processes, and subsequent processes for understanding and learning.
Keywords: attention, documents, lay-out, perception
Published online: 17 August 2001
Cited by 2 other publications
Kools, Marieke, Robert A.C. Ruiter, Margaretha W.J. van de Wiel & Gerjo Kok
Spinillo, Carla G. & Patricia T.L. Fujita
This list is based on CrossRef data as of 26 october 2021. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.