Attention
An information design perspective
We do not become conscious of all the stimuli detected by our sensory organs. The selective process that controls our awareness of events in the environment is called attention. The process of attention determines which events we become conscious of. Attention may be controlled (1) automatically, (2) by instructions, and (3) by the specific demands of the particular task at hand. The information designer may use various design principles and guidelines in order to facilitate the reader’s attention processes, and subsequent processes for understanding and learning.
Cited by (3)
Cited by three other publications
Spinillo, Carla G. & Patricia T.L. Fujita
2012.
Do-it-yourself (DIY) furniture for emergency situations: a study on assembling a cardboard bench in Brazil.
Theoretical Issues in Ergonomics Science 13:1
► pp. 121 ff.
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Hasic, Jasminka & Alan Chalmers
2009.
Proceedings of the 25th Spring Conference on Computer Graphics,
► pp. 173 ff.
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Kools, Marieke, Robert A.C. Ruiter, Margaretha W.J. van de Wiel & Gerjo Kok
2008.
The effects of headings in information mapping on search speed and evaluation of a brief health education text.
Journal of Information Science 34:6
► pp. 833 ff.
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