Current views on risk communication and their implications for crisis and reputation management
Organizations prepare for crisis communication by designing, implementing, and evaluating procedures, scenarios, and emergency measures. In addition to crisis communication, risk communication is a concern for many organizations as well. Risk communication is viewed as an interactive, multi-actor democratic process. Traditionally, risk communication is seen as a linear, top-down, elitist, expert-to-public approach. In this paper, the relation between crisis communication and risk communication is described. In addition, a model is presented based on the notion that crisis communication should be proactive, and focusing on the management of the relation between the organization and its relevant stakeholders or the organization’s reputation. The new thinking on the risk communication process is essential for an organization’s crisis and reputation management.
Cited by (3)
Cited by three other publications
Grunwald, Guido & Bernd Hempelmann
2010.
Impacts of Reputation for Quality on Perceptions of Company Responsibility and Product-related Dangers in times of Product-recall and Public Complaints Crises: Results from an Empirical Investigation.
Corporate Reputation Review 13:4
► pp. 264 ff.
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Standop, Dirk & Guido Grunwald
2009.
Kommunikationsstrategien bei Produktkrisen und Rückrufsituationen. In
Medien im Marketing,
► pp. 227 ff.
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McLaren-Hankin, Yvonne
2007.
Conflicting representations in business and media texts: The case of PowderJect Pharmaceuticals plc.
Journal of Pragmatics 39:6
► pp. 1088 ff.
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