Article published In:
Document DesignVol. 3:3 (2002) ► pp.244–260
Deliberate ambiguity in slogans: recognition and appreciation
Cited by (13)
Cited by 13 other publications
Lagerwerf, Luuk, Margot Van Mulken & Jefta B. Lagerwerf
2023. Conceptual similarity and visual metaphor: effects on viewing times, appreciation, and recall. Frontiers in Communication 8 
Nwankwo-Ojionu, Chimeziem E., Nor Azura Adzharuddin, Moniza Waheed & Azlina Mohd Khir
2021. Impact of Strategic Ambiguity Tagline on Billboard Advertising on Consumers Attention. Online Journal of Communication and Media Technologies 12:1 ► pp. e202204 ff.
Dalamu, Taofeek O & Ogunlusi Gbenga
2020. Explicating Choice of MTN® Advertising Frameworks in Nigerian Print Media. Ethical Lingua: Journal of Language Teaching and Literature 7:2 ► pp. 163 ff.
Dalamu, Taofeek O.
2019. Textual Artifact of Advertising: A Thrust of Halliday’s Mood System Resources. Revista Brasileira de Linguística Aplicada 19:3 ► pp. 407 ff.
Lever, Michael & Rumaila Abbas
2019. Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans. Journal of Vacation Marketing 25:3 ► pp. 320 ff.
Boistel, Philippe
2016. La phrase vocation est-elle synonyme du slogan ?. Revue française des sciences de l’information et de la communication :8
Lagerwerf, Luuk, Carly Timmerman & Anique Bosschaert
2016. Incongruity in News Headings. Journalism Practice 10:6 ► pp. 782 ff.
Miller, Darryl W. & Marshall Toman
2016. An analysis of rhetorical figures and other linguistic devices in corporation brand slogans. Journal of Marketing Communications 22:5 ► pp. 474 ff.
Wimmer, Lena, Ursula Christmann & Elisabeth Ihmels
2016. Non-conventional figurative language as aesthetics of everyday communication. Metaphor and the Social World 6:2 ► pp. 243 ff.
Brône, Geert & Seana Coulson
2010. Processing Deliberate Ambiguity in Newspaper Headlines: Double Grounding. Discourse Processes 47:3 ► pp. 212 ff.
Bernstein, Jay H.
2007. New York Placenames in Film Titles. Names 55:2 ► pp. 139 ff.
Lagerwerf, Luuk
2007. Irony and sarcasm in advertisements: Effects of relevant inappropriateness. Journal of Pragmatics 39:10 ► pp. 1702 ff.
van Mulken, Margot, Renske van Enschot-van Dijk & Hans Hoeken
2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37:5 ► pp. 707 ff.
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