Article published In:
Document Design
Vol. 3:3 (2002) ► pp.244260
Cited by

Cited by 12 other publications

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2016. An analysis of rhetorical figures and other linguistic devices in corporation brand slogans. Journal of Marketing Communications 22:5  pp. 474 ff. DOI logo
Nwankwo-Ojionu, Chimeziem E., Nor Azura Adzharuddin, Moniza Waheed & Azlina Mohd Khir
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van Mulken, Margot, Renske van Enschot-van Dijk & Hans Hoeken
2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37:5  pp. 707 ff. DOI logo
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