Article published in:
Document Design
Vol. 3:3 (2002) ► pp. 244260
Cited by

Cited by 11 other publications

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2010. Processing Deliberate Ambiguity in Newspaper Headlines: Double Grounding. Discourse Processes 47:3  pp. 212 ff. Crossref logo
Dalamu, Taofeek O & Ogunlusi Gbenga
2020. Explicating Choice of MTN® Advertising Frameworks in Nigerian Print Media. Ethical Lingua: Journal of Language Teaching and Literature 7:2  pp. 163 ff. Crossref logo
Dalamu, Taofeek O.
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Lagerwerf, Luuk
2007. Irony and sarcasm in advertisements: Effects of relevant inappropriateness. Journal of Pragmatics 39:10  pp. 1702 ff. Crossref logo
Lagerwerf, Luuk, Carly Timmerman & Anique Bosschaert
2016. Incongruity in News Headings. Journalism Practice 10:6  pp. 782 ff. Crossref logo
Lever, Michael & Rumaila Abbas
2019. Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans. Journal of Vacation Marketing 25:3  pp. 320 ff. Crossref logo
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2016. An analysis of rhetorical figures and other linguistic devices in corporation brand slogans. Journal of Marketing Communications 22:5  pp. 474 ff. Crossref logo
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2005. Puns, relevance and appreciation in advertisements. Journal of Pragmatics 37:5  pp. 707 ff. Crossref logo
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2016. Non-conventional figurative language as aesthetics of everyday communication. Metaphor and the Social World 6:2  pp. 243 ff. Crossref logo

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