Article published In:
Document DesignVol. 4:2 (2003) ► pp.114–128
Analyzing rhetorical devices in print advertisements
Cited by
Cited by 18 other publications
Bateman, John A.
2014. Multimodal coherence research and its applications. In The Pragmatics of Discourse Coherence [Pragmatics & Beyond New Series, 254], ► pp. 145 ff. 
García-Madariaga, Jesús, Ingrit Moya, Nuria Recuero & María-Francisca Blasco
2020. Revealing Unconscious Consumer Reactions to Advertisements That Include Visual Metaphors. A Neurophysiological Experiment. Frontiers in Psychology 11
Huang, Ying
2024. Fear or humor? The effects of negatively framed visual hyperbole in advertising. International Journal of Advertising 43:4 ► pp. 746 ff.
Huhmann, Bruce A.
2018. Rhetorical Figures. In The Handbook of Organizational Rhetoric and Communication, ► pp. 229 ff.
Huhmann, Bruce A. & Pia A. Albinsson
2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2 ► pp. 171 ff.
Kariithi, Nixon
2010. A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa. Communicatio 36:3 ► pp. 371 ff.
KATHPALIA, SUJATA S. & KENNETH KENG WEE ONG
2015. The use of code‐mixing in Indian billboard advertising. World Englishes 34:4 ► pp. 557 ff.
Mulken, Margot & Lydia Toorn
2006. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation, ► pp. 219 ff.
Mulken, Margot van & Lydia van Toorn
2008. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation, ► pp. 219 ff.
Olson, Lester C.
2007. Intellectual and Conceptual Resources for Visual Rhetoric: A Re-examination of Scholarship Since 1950. Review of Communication 7:1 ► pp. 1 ff.
Schilperoord, Joost
2018. Chapter 2. Ways with pictures. In Visual Metaphor [Converging Evidence in Language and Communication Research, 18], ► pp. 11 ff.
Schilperoord, Joost & Alfons Maes
2009. Chapter 10. Visual metaphoric conceptualization in editorial cartoons. In Multimodal Metaphor, ► pp. 213 ff.
Schilperoord, Joost, Alfons Maes & Heleen Ferdinandusse
2009. Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment. Metaphor and Symbol 24:3 ► pp. 155 ff.
Thelwall, Mike & Liz Price
2006. Language evolution and the spread of ideas on the Web: A procedure for identifying emergent hybrid word family members. Journal of the American Society for Information Science and Technology 57:10 ► pp. 1326 ff.
van Enschot, Renske, Hans Hoeken & Margot van Mulken
2006. Rhetoric in advertising: attitudes towards schemes and tropes in text and image. In International Advertising and Communication, ► pp. 141 ff.
van Mulken, Margot, Rob le Pair & Charles Forceville
2010. The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42:12 ► pp. 3418 ff.
Van Weelden, Lisanne, Fons Maes & Joost Schilperoord
2018. Chapter 6. How visual form affects metaphoric conceptualization. In Visual Metaphor [Converging Evidence in Language and Communication Research, 18], ► pp. 147 ff.
Wen, Suijun
2015. Review of Bateman (2014): Text and Image: A Critical Introduction to the Visual/Verbal Divide. Functions of Language 22:1 ► pp. 142 ff.
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