Article published In:
Document Design
Vol. 4:2 (2003) ► pp.114128
Cited by

Cited by 18 other publications

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Huang, Ying
2023. Fear or humor? The effects of negatively framed visual hyperbole in advertising. International Journal of Advertising  pp. 1 ff. DOI logo
Huhmann, Bruce A.
2018. Rhetorical Figures. In The Handbook of Organizational Rhetoric and Communication,  pp. 229 ff. DOI logo
Huhmann, Bruce A. & Pia A. Albinsson
2019. Assessing the Usefulness of Taxonomies of Visual Rhetorical Figures. Journal of Current Issues & Research in Advertising 40:2  pp. 171 ff. DOI logo
Kariithi, Nixon
2010. A critical discourse analysis of 2008 advertising campaigns against software piracy in South Africa. Communicatio 36:3  pp. 371 ff. DOI logo
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Mulken, Margot & Lydia Toorn
2006. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation,  pp. 219 ff. DOI logo
Mulken, Margot van & Lydia van Toorn
2008. Rhetorical figures in German and Dutch print advertisements. In Kooperation und Effizienz in der Unternehmenskommunikation,  pp. 219 ff. DOI logo
Olson, Lester C.
2007. Intellectual and Conceptual Resources for Visual Rhetoric: A Re-examination of Scholarship Since 1950. Review of Communication 7:1  pp. 1 ff. DOI logo
Schilperoord, Joost
Schilperoord, Joost & Alfons Maes
2009. Chapter 10. Visual metaphoric conceptualization in editorial cartoons. In Multimodal Metaphor,  pp. 213 ff. DOI logo
Schilperoord, Joost, Alfons Maes & Heleen Ferdinandusse
2009. Perceptual and Conceptual Visual Rhetoric: The Case of Symmetric Object Alignment. Metaphor and Symbol 24:3  pp. 155 ff. DOI logo
Thelwall, Mike & Liz Price
2006. Language evolution and the spread of ideas on the Web: A procedure for identifying emergent hybrid word family members. Journal of the American Society for Information Science and Technology 57:10  pp. 1326 ff. DOI logo
van Enschot, Renske, Hans Hoeken & Margot van Mulken
2006. Rhetoric in advertising: attitudes towards schemes and tropes in text and image. In International Advertising and Communication,  pp. 141 ff. DOI logo
van Mulken, Margot, Rob le Pair & Charles Forceville
2010. The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries. Journal of Pragmatics 42:12  pp. 3418 ff. DOI logo
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Wen, Suijun

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