4. Optimizing public information brochures
Formative evaluation in document design processes
Various methods are available for the formative evaluation of public information brochures. An important objective of scholarly research in the field of document design is the development and validation of text evaluation methods. In this chapter, we describe two of our research projects in this area. Second, we describe the development of a text-focused evaluation method based on a functional analysis of brochures about laws and regulations. This approach appears to be particularly suited for detecting high-level deficiencies in brochures concerning, for instance, the macro-structure, navigational aids, and possible omissions in the information given.
Cited by (1)
Cited by one other publication
Herijgers, M.L.C. & Henk L.W. Pander Maat
2015.
How to evaluate multichannel communication packages: a case study on mortgage information.
International Journal of Bank Marketing 33:6
► pp. 857 ff.
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