Article published in:
Dialogicity in Written Specialised GenresEdited by Luz Gil-Salom and Carmen Soler-Monreal
[Dialogue Studies 23] 2014
► pp. 189–208
Chapter 7. Interactions with readers through online specialised genres
specificity or adaptability?
Francisco Yus | Universidad de Alicante
Success in written academic communication depends on the presence of elements
related to author-reader interactions which supplement propositional
information in the text, help readers reach the intended interpretation and
shape the author’s identity. But is this claim equally valid for online genres?
This new environment demands an adaptation of the role of authors, texts, and
readers concerning (a) a re-structuring of texts to fit the margins of the screen;
(b) a new type of non-linear structure, with no specific reading sequence, which
often blurs authorial intention; (c) a new type of reader that does not read in
a linear way, but often engages in multi-tasking, is used to processing small
chunks of text and often browses without a predictable reading sequence; and
(d) a new context of text processing. This chapter addresses these qualities of
electronic genres and their implications. For that purpose, 4 different academic
texts will be analysed: (1) an academic printed journal uploaded online without
variations, Computers in Human Behavior; (2) an online journal, First Monday;
(3) several entries of a specialised native discourse on the Internet: Second Life
New World Notes; and (4) a popular native online discourse, the technology blog
by The Guardian.
Published online: 10 July 2014
https://doi.org/10.1075/ds.23.09yus
https://doi.org/10.1075/ds.23.09yus
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Gil-Salom, Luz, and Soler-Monreal, Carmen
2011 “Introduction to the panel Interpersonality in Written Specialised Genres
”. 12th International Pragmatics Conference. Manchester, U.K. July.
Hyland, Ken
Livnat, Zohar
Mortensen, Torill, and Walker, Jill
Weigand, Edda
Cited by
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Sancho Guinda, Carmen
Sancho Guinda, Carmen
Sokół, Małgorzata
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