Article published in:Persuasive Games in Political and Professional Dialogue
Edited by Răzvan Săftoiu, Maria-Ionela Neagu and Stanca Măda
[Dialogue Studies 26] 2015
► pp. 249–274
Persuading through narratives
A multimodal analysis of the Council of Europe photo exhibition “Break the silence on domestic violence”
Following the tradition of Critical Discourse Analysis and Social Semiotics, this paper seeks to identify the linguistic and visual tools of persuasion in the Council of Europe photo exhibition “Break the silence on domestic violence” by looking at the way in which they interact to produce a persuasive message. In particular, the investigation focuses on narratives, which are one of the most powerful persuasive strategies available. They can combine different modalities and many voices in a single event and can have different functions: informative, self-presentational, entertaining, or, as in this case, persuasive. In this campaign material narratives evoke images and help European citizens to feel strong emotions associated with the stories represented. The text analysis helps to reveal that verbal and pictorial narratives are employed as a persuasive instrument to raise awareness on human rights by facilitating identification with the victims of abuses.
Published online: 01 October 2015
Abbott, Porter H.
Bakhtin, Mikhail M.
Bauman, Robert, and Charles L. Briggs
Chouliaraki, Lilie, and Norman Fairclough
Dijk, Teun A. van
Eemeren, Frans H. van, Rob Grootendorst, Francisca Snoeck Henkemans, J. Anthony Blair, Ralph H. Johnson, Erik C.W. Krabbe, Christian Plantin, Douglas N. Walton, Charles A. Willard, John Woods, and David Zarefsky
Fairclough, Norman, and Ruth Wodak
Fairclough, Norman, Jane Mulderrig, and Ruth Wodak
Jaworski, Adam, and Nicholas Coupland
Kress, Gunther, and Theo van Leeuwen
Labov, William, and Joshua Waletzky
Leeuwen, Theo van
Leeuwen, Theo van, and Ruth Wodak
Nelson, Jameer., Allan Megill, and David McClosky
Paisley, William. J.
Perloff, Richard M.