Chapter published in:From Pragmatics to Dialogue
Edited by Edda Weigand and Istvan Kecskes
[Dialogue Studies 31] 2018
► pp. 45–60
Moving beyond pragmatics
The role of dialogue in studies of “rhetoric in situ”
For centuries, scholars have approached the study of rhetoric as a language-based method of analysis for understanding persuasion and as argumentation. However, more recently, scholars of rhetoric have expanded their focus to include images, architectures, and events. One development in this area has been “rhetoric in situ,” generally referring to studies of communication that present a richer understanding. In this chapter, I will first explore the scholarship related to the development of ethno-methodological techniques for understanding rhetoric and their relationships to linguistic pragmatics. Then, I will consider the ways that dialogue theory, as advanced by Edda Weigand, would enrich the study of rhetoric in situ, especially given their shared goals of understanding the contexts of lived experience.
Keywords: rhetorical criticism, rhetoric in situ, participant-observation, dialogue theory
Published online: 05 October 2018
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