Article published in:
Dutch Journal of Applied Linguistics
Vol. 4:1 (2015) ► pp. 15
Agrawal, M
(1995) Review of a 40-year debate in international advertising: Practitioner and academician perspectives to the standardization/adaptation issue. International Marketing Review, 121, 26–48. CrossrefGoogle Scholar
Bargiela-Chiappini, F., Nickerson, C., & Planken, B
(2013) Business discourse (2nd ed.). New York: Palgrave Macmillan. CrossrefGoogle Scholar
De Groot, E.B., Korzilius, H., Nickerson, C., & Gerritsen, M
(2006) A corpus analysis of text themes and photographic themes in managerial forewords of Dutch-English and British annual general reports. IEEE Transactions on Professional Communication, 491, 217–236. CrossrefGoogle Scholar
Eastman, C.M., & Stein, R.F
(1993) Language display: Authenticating claims to social identity. Journal of Multicultural and Multilingual Development, 141, 187–202. CrossrefGoogle Scholar
Gerritsen, M., Korzilius, H., Van Meurs, F., & Gijsbers, I
(2000) English in Dutch commercials: Not understood and not appreciated. Journal of Advertising Research, 401, 17–31. CrossrefGoogle Scholar
Gerritsen, M., Nickerson, C., Van Hooft, A., Van Meurs, F., Korzilius, H., Nederstigt, U., Starren, M., & Crijns, R
(2010) English in product advertisements in non-English-speaking countries and Western Europe: Product image and comprehension of the text. Journal of Global Marketing, 231, 349–365. CrossrefGoogle Scholar
Gerritsen, M., Nickerson, C., Van Hooft, A., Van Meurs, F., Nederstigt, U., Starren, M., & Crijns, R
(2007) English in product advertisements in Belgium, France, Germany, the Netherlands, and Spain. World Englishes, 261, 291–315. CrossrefGoogle Scholar
Haarmann, H
(1989) Symbolic values of foreign language use: From the Japanese case to a general sociolinguistic perspective. Berlin: Mouton de Gruyter. CrossrefGoogle Scholar
Hornikx, J., & Mulder, E
(2015) The curiosity-evoking capacity of foreign languages in advertising. Dutch Journal of Applied Linguistics, 4:1, 59–66. CrossrefGoogle Scholar
Hornikx, J., & O’Keefe, D.J
(2009) Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. Communication Yearbook, 331, 38–71.Google Scholar
Hornikx, J., & Starren, M
(2006) The relationship between the appreciation and the comprehension of French in Dutch advertisements. In R. Crijns & C. Burgers (Eds.), Werbestrategien in Theorie und Praxis: Sprachliche Aspekte von deutschen und niederländischen Unternehmensdarstellungen und Werbekampagnen (pp. 129–145). Tostedt: Attikon.Google Scholar
Kankaanranta, A., & Planken, B
(2010) BELF competence as business knowledge of internationally operating business professionals. Journal of Business Communication, 471, 380–407. CrossrefGoogle Scholar
Kelly-Holmes, H
(2005) Advertising as multilingual communication. New York: Palgrave MacMillan. CrossrefGoogle Scholar
Krishna, A., & Ahluwalia, R
(2008) Language choice in advertising to bilinguals: Asymmetric effects for multinationals versus local firms. Journal of Consumer Research, 351, 692–705. CrossrefGoogle Scholar
Micu, C.M., & Coulter, R.A
(2010) Advertising in English in nonnative English-speaking markets: The effect of language and self-referencing in Romania on ad attitudes. Journal of East-West Business, 161, 67–84. CrossrefGoogle Scholar
Nejjari, W., Gerritsen, M., Van der Haagen, M., & Korzilius, H
(2012) Responses to Dutch-accented English. World Englishes, 311, 248–267. CrossrefGoogle Scholar
Nickerson, C
(2005) English as a lingua franca in international business contexts. English for Specific Purposes, 241, 367–380. CrossrefGoogle Scholar
Piller, I
(2000) Multilingualism and the modes of TV advertising. In F. Ungerer (Ed.), English media texts past and present: Language and textual structure (pp. 263–279). Amsterdam: John Benjamins. CrossrefGoogle Scholar
Raedts, M., & Dupré, N
(2015) De doeltreffendheid van een Italiaanse versus Nederlandse slagzin in een Italiaanse wijnreclame. Dutch Journal of Applied Linguistics, 41 [aanvullen!]. CrossrefGoogle Scholar
Santello, M
(2015) Advertising to Italian English bilinguals in Australia: Attitudes and response to language selection. Applied Linguistics, 361, 95–120. CrossrefGoogle Scholar
Van Meurs, F., Korzilius, H., & Bergevoet, L
(2015) English words and phrases in Dutch job advertisements: Do they function as peripheral persuasion cues? Dutch Journal of Applied Linguistics, 4:1, 21–38. CrossrefGoogle Scholar
Zenner, E., Speelman, D., & Geeraerts, D
(2015) English-only job advertising in the Low Countries: The impact of job-related and company-related predictors. Dutch Journal of Applied Linguistics, 4:1, 6–20. CrossrefGoogle Scholar
Cited by

Cited by 1 other publications

Mundel, Juan, Yadira Nieves-Pizarro, Douglas Wickham & Melinda Aiello
2019. Malvinas/Falkland Islands War: a look into ads. Journal of Historical Research in Marketing 11:2  pp. 227 ff. Crossref logo

This list is based on CrossRef data as of 08 april 2022. Please note that it may not be complete. Sources presented here have been supplied by the respective publishers. Any errors therein should be reported to them.